CMO’s Top 8 Martech Stories for the Week – 14 May 2020
Email engagement and publisher monetisation partner, PowerInbox, has acquired Jeeng, the artificial intelligence (AI)-powered personalised notification...
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PowerInbox Acquires Jeeng, Adding Push Notifications To Its Email Monetization Tool
Kupietzky notes that “a lot of publishers want to add personalized messaging, but there’s just no realistic way to do it...
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People On The Move – Jon Stefansky
To lead Jeeng, PowerInbox has hired experienced sales and marketing executive Jonathan Stefansky as general...
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PowerInbox Acquires Jeeng
The move is designed to allow publishers to own their audience and drive traffic to their own online...
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PowerInbox Acquires Jeeng, Adding Personalized Push Notifications to Its Subscriber Messaging Platform for Publishers
Publishers Like Farmers’ Almanac & GoGy Games Can Now Send Personalized Content via Email, Browser-Based & Mobile Push Notifications with a Single Solution to Engage...
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MarTech Interview with Jeff Kupietzky, CEO at PowerInbox
“Personalization is a key factor in customer loyalty. The more you can give customers what they want, the more likely they are to stick...
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A Bright Spot in a Gloomy Ad Market: Newsletter Ad Revenue is Up (For Some)
“Email is seen as the safe harbor in these tumultuous times,” said Jeff Kupietzky, PowerInbox...
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FT Ranking: the Americas’ Fastest-Growing Companies
PowerInbox ranks #76 in...
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Fashion Brands Tank, Household Brands Thrive Online During COVID-19 Crisis: Study
Since COVID-19 was declared a pandemic two weeks ago, publishers have seen a 20% increase in email open rates and a 102% boost in engagement...
Read the full storySolace Is A Click Away: Faith-Based Emails Pull Top CTRs
But publishers, take note: Consumers now love email because it’s like a “safe harbor, shelter in the storm,” Kupietzky...
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Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand Engagement
The webinar, “No Foolin’ – How Motley Fool Successfully Uses Email to Meet Their Marketing Goals” is set for 1 p.m. ET on Wednesday, April...
Read the full storyNew PowerInbox Survey Finds Digital Consumers Demand Personalization & Privacy, Challenging Publishers to Find Balance in Audience Engagement
2nd Annual Study Blows the Lid off Common Audience Engagement Misconceptions; Reveals Strategies Publishers Can Use to Own their...
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MarTech Interview with Jeff Kupietzky, CEO at PowerInbox
“If content is not relevant to the user, they don’t click.” Jeff Kupietzky, PowerInbox...
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Can You Measure Brand?
One of the most critical brand marketing KPIs to track is: what portion of your visitors are known to...
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New Data Shows Consumers Prefer Ads Over Paywalls, Giving Publishers a Sustainable Way Forward in Difficult Market
PowerInbox Email Engagement Experts to Offer New Insight into Subscriber Preferences at Affiliate Summit West LAS VEGAS (January 27, 2020)—PowerInbox, the trusted audience engagement and...
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How Ad Blockers Are Messing With The Customer Experience
By dropping personalized ads, based on known subscriber behavior and demographics, into email newsletters and push notifications, publishers can generate proven revenue without interfering with...
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Get Closer to Your Audience: The Value of Push Notifications (Plus, Best Practices)
“If you think about where users are migrating, it’s good to know they’re open to receiving push notifications that could be mobile or desktop because...
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Email Advertising: The Key to Unlocking Hotel Guest Engagement
Amid the innovation frenzy, it turns out that an old standby—email—is reemerging as one of the most engaging “new” channels for reaching target audiences with...
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Why Email is the Key to Winning the Online Travel Wars
Using email to connect with subscribers and monetize email campaigns is now more effective and easier than...
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PowerInbox Ranked 107 in Deloitte’s 2019 Technology Fast 500™ & 17 in Crain’s New York Fast 50
Email & Messaging Monetization Provider Recognized for 2nd Consecutive Year for Fast Growth as it Innovates to Help Publishers Drive New Revenue NEW YORK (November...
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Why Email Advertising Is on the Rise in the Age of Social Media
“It’s too soon to call it quits on email—far from it, in fact,” says Jeff Kupietzky, PowerInbox...
Read the full storyPowerInbox Earns a Spot on Inc. 5000 List for 2nd Consecutive Year
This marks the second consecutive year PowerInbox has earned a spot on the list, with a 382 place ranking and 1203% 3-year revenue...
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5 Ways Email Targeting Can Help Advertisers Overcome Cookie Dependence
For companies looking to overcome their dependence on cookies, and avoid missing out on the wealth of data from browser users, check out five reasons...
Read the full storyConsumer Trust: The Secret to Email Success for Publishers & Advertisers
After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and...
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Email Advertising: The Alternative to OTAs that Puts Travel Providers in Control
By placing ads in email newsletters, airlines and hotels can directly target their intended audience with precise offers updated at the moment of...
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Email Targeting: How Not to Get Caught with Both Hands in the Cookie Jar
Email has emerged as the most effective alternative, allowing advertisers to reduce their dependence on third-party cookies and open new doors to reach highly engaged,...
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Interview with Jeff Kupietzky, PowerInbox CEO
“Success will come in the long term. Just stick with it, ” says Kupietzky when faced with...
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PowerInbox Selected as a 2019 Red Herring Top 100 North America Winner
NEW YORK, June 4, 2019 /PRNewswire/ — PowerInbox, the digital monetization partner trusted by 650+ publishers, has been selected as a winner of Red Herring’s Top 100 North America...
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Creative Ways to Attract and Compensate New Employees
“We believe talent exists all over the country and not just in Silicon Alley and Silicon Valley,” according to CEO Jeff Kupietzky. “We also believe...
Read the full storyMaking The Payroll With Email Newsletters
“The traditional model is under tremendous pressure,” says Jeff Kupietzky, PowerInbox CEO, “there’s too heavy a reliance on sources of traffic, social and search as...
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Jeff Kupietzky, CEO of PowerInbox – A DotCom Magazine Exclusive Interview
The DotCom Magazine editorial team has awarded PowerInbox as an Impact Company of 2019, and we are delighted to have CEO, Jeff Kupietzky join us...
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Few Trust Facebook—Are Email Ads the Answer?
Jeff Kupietzky, CEO of PowerInbox, says that Facebook scandals have left users less willing to click ads on the...
Read the full storyNew Study Confirms Consumer Trust in Email Drives Readership & Engagement
Publisher Trust is the #1 Driver of Email Newsletter Readership; Publisher Trust Translates to Advertiser Trust to Drive Click-Thrus NEW YORK, March 28, 2019 /PRNewswire/ — At...
Read the full storyWho Do You Trust? Email Newsletters Beat Social Media In Study
Where do consumers go for reliable information in this age of fake news? Don’t say social media. The answer is email...
Read the full storySmall Business Tightwads: They’re Not Investing In Email
Email is one of the top three digital marketing channels used by small...
Read the full storyMarTech Interview with Jeff Kupietzky, CEO, PowerInbox
“Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and...
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The Go-To Guide For Lasting Business Success
7 Tips To Make Sure Your Business Is On Track To Beat The...
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Drive Revenue With The Power Of Personalized Email: A Conversation With Powerinbox’s Jeff Kupietzky
“Email is still the most effective channel for converting customers and reaching an engaged audience,” says Jeff Kupietzky, PowerInbox...
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On CRM: Ads In Emails? Really? A New Study Says Yes.
…It’s what recipients want. So let’s get back to including advertising in...
Read the full storyNew Research Finds Advertising in Email an Effective Tactic for Reaching Every Generation
Young Adults Most Accepting of Ads in Email & Most Likely to Click, but Relevancy & Targeting are Critical Ingredients in Engagement at Every Age...
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PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform
We’re extremely excited about our momentum right now, and the fact that we’re consistently profitable is a testament to the success of our product and...
Read the full storyIs There Really A Best Time To Send Marketing Email?
“Our data shows there’s a significant difference in the days and times when people most often open emails versus when they actually interact with the...
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PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019
“Our latest research shows that audiences are not only using these new channels more, but they’re also quite receptive to ad placements within them, especially...
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How To Run A Lean, Mean Profitability Machine
Check out Jeff Kupietzky’s 7 tips for running a lean, mean profitability machine that will beat the...
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The Daily Drive Podcast with Jeff Kupietzky – Part 2
“When I see someone I’ve managed achieve something they’ve decided was important to them—that always gives me a lot of personal satisfaction,” said PowerInbox’s CEO,...
Read the full storyThe Daily Drive Podcast with Jeff Kupietzky – Part I
Every employee is essential! Our CEO, Jeff Kupietzky, explains the importance of an employee’s role within a business with The Daily...
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How to Use Push Notifications (And Why You Should Be Using Them)
“Push your own content or third party content to the user via Push...
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Why Sending Personalized Marketing Emails Is an Effective Strategy
“Every business uses email as a sales channel, some utilizing it more effectively than others, to drive a significant part of their sales,” said Jeff...
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PowerInbox Ranked Number Fourteen on Deloitte’s 2018 Technology Fast 500™ and Number Four on Crain’s New York Fast 50
PowerInbox Attributes 7,534 Percent Revenue Growth to its Lean Business Model, Superior Customer Service and Innovative Technology Advancements in the AdTech and MarTech Industry New...
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Top 4 Tips to Improve Email Strategy Before the Holidays
Get the timing right Personalization is a must Use email advertising Join an email ad...
Read the full storyInbox Politics: Are Conservative Voices Being Driven To Email?
“So email is the medium of choice — you’re sending content to subscribers who have opted in to receive it. They’re loyalists,” said Jeff Kupietzky,...
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Publishers on the Rebound: Alternative Channels Show Life After Facebook
You already have the tools, like email, at your disposal, now it’s time to leverage them. – Jeff Kupietzky, CEO at...
Read the full storyEmail Matchmaker: Unique Identifier Seen As The Link Between Ad Tech And Martech
“Email is a tool that can be used for both acquisition and/or retention,” Jeff Kupietzky, CEO of PowerInbox says. “It has as its core a...
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Why CEOs that Say ‘No’ Are Good for Growth
“Pouring your heart and soul into making a business venture work is just part of the job,” Jeff Kupietzky, CEO...
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Email: The New (Old) Secret Weapon in Your AdTech/MarTech Strategy
Once written off as “old school,” email has emerged as the new solution to the AdTech/MarTech convergence...
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Crain’s New York 2018 FAST 50
PowerInbox generating serious heat and is ranked #4 on the Crain’s New York Business 2018 Fast 50...
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Managing a Workforce — Without a Worksite
“Lots of freedom plus lots of flexibility attracts a certain type of employee,” said Kupietzky. “If the person is mature and savvy enough, it turns...
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Fast-Growing Startup Targets Google, Facebook In $50B Ad Market
“We are efficient. We have no headquarters and no staff functions. Everyone is a doer and works remotely. We are organized by function — sales,...
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As Facebook Clamps Down on Advertisers, Email Becomes an Attractive Alternative
“Facebook is effectively pulling the rug out from under their strategies, forcing publishers and their sponsors to find new sources of audience acquisition and monetization,”...
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How Great Sheets and High-Tech Underwear Helped Propel This Year’s Top NYC Businesses
2018 Inc. 5000 rank No. 30 Three-year growth 7,534% 2017...
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PowerInbox Earns Coveted Spot on Inc. 5000 List of Fastest-Growing Companies
Digital Monetization Pioneer Ranks 30, Underscoring the Value of Multi-Channel Monetization NEW YORK, Aug. 15, 2018 /PRNewswire/ — PowerInbox, the trusted audience engagement and digital monetization partner for...
Read the full storyEmail Safe Haven: Are Facebook’s Policies Driving Brands Away?
“Opt-in email has the virtue of serving people already interested in the publisher’s content. It’s respectful of privacy because “it’s hashed — you just know...
Read the full story4 Signs It’s Time To Sell Your Product
“Making the decision to sell off your foundation product is never easy, especially when it is still quite vibrant and successful. But it’s also extremely...
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PowerInbox – The Inevitable Convergence of AdTech and MarTech
“Bringing AdTech and MarTech together enables marketers to form a one-to-one relationship with customers at the very top of the funnel across every domain.” –...
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The Crossroads Of Privacy Policy And Marketing Strategy
“Privacy should always be addressed in the marketing strategy,” says Jeff Kupietzky, CEO of PowerInbox, an email monetization and digital advertising platform....
Read the full storyInterview with Jeff Kupietzky, CEO, PowerInbox
“I saw a tremendous opportunity for email as an overlooked channel ripe for innovation,” said Jeff Kupietzky, PowerInbox...
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Let Customer Acquisition Costs Steer Marketing, Service Plans
“If you have a great product and take care of your current clients, they will help you get new clients and lessen the need to...
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International Acquisitions of and by Israeli Companies Picked Up in May
Another Israeli-Israeli acquisition during May 2018 was “relationship marketing” technology leader Optimove’s buyout of the DynamicMail business from PowerInbox, which specializes in email real-time personalization and dynamic subscriber...
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Bridging the AdTech-MarTech Gap: How Email is Driving the Convergence
Email is the tried-and-true staple of audience engagement at the heart of AdTech and MarTech...
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19 Books These Top Executives Say Showed Them the Way to the Top
In Search of Excellence by Robert H. Waterman Jr. and Tom Peters “This book and the success strategies it uncovered have formed much of the basis...
Read the full storyOptimove Acquires DynamicMail From PowerInBox
The proceeds from the sale will go into enhancing PowerInbox’s services for publishers, according to Jeff Kupietzky, CEO of...
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PowerInbox Leverages Email Expertise to Help Publishers Capitalize on Multichannel Digital Monetization Opportunity
PowerInbox DynamicMail Business Unit Acquired by Optimove; Proceeds Will Fuel Investment in Product Innovation on the Heels of Profitability and a $30M Run Rate NEW...
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Today’s Email Marketing Revolution: Three Things You Should Know
One of the ways to boost your ROI and refresh your entire marketing program is by revisiting an old standby in the marketing realm: email....
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Running Lean: Dos And Don’ts For Running The Agile Software Company Of Your Dreams
Agility has become one of the year’s biggest business buzzwords with companies focusing substantial effort on becoming an “agile organization.” It’s certainly no secret there...
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How advertisers and marketers can connect with buyers: Interview
Jeff Kupietzky has identified a gap in the way advertisers and marketers are trying to connect with their potential buyers: they are using their millions...
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4 Ways the Best Leaders Turn Their Employees Into All-Stars
“Frequently, a story can serve to inspire by allowing an employee to picture herself in the position of the protagonist, achieving something that in a...
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PowerInbox Launches Email2Cart, Helping Retailers Drive More Revenue through Email & 16% Higher Conversions
New Features Debut at Sold-Out Shoptalk 2018, Enabling Retailers to Connect with Customers, Optimize Email Personalization & Maximize ROI NEW YORK (MARCH 19, 2018) —...
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Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon
Advertisers seeking to “bypass the ad blockers” might be surprised to learn that there is a medium that can help them circumvent the ad-blocking phenomenon,...
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Don’t Skip These Questions When Talking to Martech Vendors
“MKTGinsight asked several industry experts: As marketers plan their 2018 technology purchases, what’s the most important question they should ask the vendors of solutions they’re...
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High-Frequency Email Senders Favor Dynamic Content
“PowerInbox was the most common technology utilized by high-frequency senders, according to Notablist’s study. Brands leveraging PowerInbox send an average of nearly 22 campaigns per...
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Want to Create a Fully Remote Team? What Leaders Need to Know
“Renting commercial office space is often a difficult, time-consuming and stressful process – not to mention, it can be incredibly expensive. That’s why many businesses...
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Why This Company Didn’t Invest in an Overpaid Sales Team or a Fancy HQ
“Having cut my teeth in Silicon Valley during the first dot-com gold rush, I saw firsthand how so many VC-backed startups grew fast — and...
Read the full storyTrump Bump Decline Hits Themed Newsletters, Too
“The Trump bump may have come and gone...
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Happy AdServersary!
PowerInbox Marks 1st Birthday of Industry’s Only Integrated Online/Email Advertising Platform Publishers Celebrate 4X Higher Revenue, 20% Higher Profit, Hours Saved by Managing Online &...
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Top 3 Tips to Push Black Friday Email Engagement
“All indications are that this year’s holiday shopping season will be bigger and better than last...
Read the full storyRisk-Free Advertising: Ads In Email Newsletters
“Are your digital ads not getting through because of ad blockers — the kind used by 198 million Internet viewers? Buy ads in...
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PowerInbox Hires Bill Nolte as Vice President, Publisher Development
PowerInbox, the trusted email monetization partner for marketers, agencies and publishers, today announced the addition of Bill Nolte, formerly of Taboola, Google and PubMatic, as...
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PowerInbox Launches Premium Email Ad Network
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering. Since 2013, PowerInbox has provided an ad network for media publisher emails...
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PowerInbox Launches InboxChoice, A Premium Ad Network For Real-Time Ad Placement
InboxChoice launches with publishers including ABC, Hearst, The Enthusiast Network, and Bonnier, as well as ads from brands Dermstore, Casper, HomeAdvisor, PCH, ForRent.com and EBay....
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PowerInbox AdServer for Email Drives Easy Revenue Expansion for Publishers
AdServer for Email is the only path from Ad Serving Platforms to email advertisements NEW YORK, April 12, 2017 — PowerInbox has successfully launched its...
Read the full storyPowerInbox and Weight Watchers Share Insights on the Use of Dynamic Email at Shoptalk
Weight Watchers adds life and real-time personalization to its emails SHOPTALK BOOTH #1212, LAS VEGAS, March 20, 2017 — PowerInbox, the trusted email monetization partner...
Read the full storyPowerInbox Empowers Publishers to Further Monetize Email Newsletter with Powerful New Ad Server for Email
With PowerInbox, Email Becomes An Expanded Channel for Advertisers to Reach Opted-In Prospects with Targeted, Dynamic Ads NEW YORK—November 17, 2016—PowerInbox, the trusted email monetization...
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BlueHornet Partners with PowerInbox to Deliver Dynamic Email Marketing Capabilities
Enhances personalization with contextually-aware content delivered in real-time SAN DIEGO, May 16, 2016 – BlueHornet, a leading provider of all-inclusive email marketing software and services,...
Read the full storyPowerInbox Takes Personaliztion to a Whole New Level as Bobblehead Mania Hits the Email Innovations Summit
Email marketing influencers wonder in amazement and awe who will be next Las Vegas, Nevada, May 11, 2016 – Dynamic and real-time in email technology...
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PowerInbox Raises $6.5M and Launches Live Content Email Widgets
Dynamic email provider PowerInbox has been arguing for years that email is the best channel for best response marketing. Their recent numbers have pretty much...
Read the full storyPowerInbox Secures $6.5M A Round To Expand Dynamic, Live-On-Open Email Personalization & Monetization Products
Battery Ventures, Genesis Partners & Maverick Ventures Lead Investment to Fuel New Crop of Video, Social & Other Live Content Widgets for Email Proven to...
Read the full storyPowerInbox Doubles Email Engagement Via Autoplay In Email Video
Automated videos optimized for all email clients enable running ads and content marketing in email to increase engagement and revenue New York, NY, February 22,...
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