Email: The New (Old) Secret Weapon in Your AdTech/MarTech Strategy
Once written off as “old school,” email has emerged as the new solution to the AdTech/MarTech convergence...
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Managing a workforce — without a worksite
“Lots of freedom plus lots of flexibility attracts a certain type of employee,” said Kupietzky. “If the person is mature and savvy enough, it turns...
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Fast-Growing Startup Targets Google, Facebook In $50B Ad Market
“We are efficient. We have no headquarters and no staff functions. Everyone is a doer and works remotely. We are organized by function — sales,...
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As Facebook Clamps Down on Advertisers, Email Becomes an Attractive Alternative
“Facebook is effectively pulling the rug out from under their strategies, forcing publishers and their sponsors to find new sources of audience acquisition and monetization,”...
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How Great Sheets and High-Tech Underwear Helped Propel This Year’s Top NYC Businesses
2018 Inc. 5000 rank No. 30 Three-year growth 7,534% 2017...
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PowerInbox Earns Coveted Spot on Inc. 5000 List of Fastest-Growing Companies
Digital Monetization Pioneer Ranks 30, Underscoring the Value of Multi-Channel Monetization NEW YORK, Aug. 15, 2018 /PRNewswire/ — PowerInbox, the trusted audience engagement and digital monetization partner for...
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Email Safe Haven: Are Facebook’s Policies Driving Brands Away?
“Opt-in email has the virtue of serving people already interested in the publisher’s content. It’s respectful of privacy because “it’s hashed — you just know...
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4 Signs It’s Time To Sell Your Product
“Making the decision to sell off your foundation product is never easy, especially when it is still quite vibrant and successful. But it’s also extremely...
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PowerInbox – The Inevitable Convergence of AdTech and MarTech
“Bringing AdTech and MarTech together enables marketers to form a one-to-one relationship with customers at the very top of the funnel across every domain.” –...
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The Crossroads Of Privacy Policy And Marketing Strategy
“Privacy should always be addressed in the marketing strategy,” says Jeff Kupietzky, CEO of PowerInbox, an email monetization and digital advertising platform....
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Interview with Jeff Kupietzky, CEO, PowerInbox
“I saw a tremendous opportunity for email as an overlooked channel ripe for innovation,” said Jeff Kupietzky, PowerInbox...
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Let Customer Acquisition Costs Steer Marketing, Service Plans
“If you have a great product and take care of your current clients, they will help you get new clients and lessen the need to...
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International Acquisitions of and by Israeli Companies Picked Up in May
Another Israeli-Israeli acquisition during May 2018 was “relationship marketing” technology leader Optimove’s buyout of the DynamicMail business from PowerInbox, which specializes in email real-time personalization and dynamic subscriber...
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Bridging the AdTech-MarTech Gap: How Email is Driving the Convergence
Email is the tried-and-true staple of audience engagement at the heart of AdTech and MarTech...
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19 Books These Top Executives Say Showed Them the Way to the Top
In Search of Excellence by Robert H. Waterman Jr. and Tom Peters “This book and the success strategies it uncovered have formed much of the basis...
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Optimove Acquires DynamicMail From PowerInBox
The proceeds from the sale will go into enhancing PowerInbox’s services for publishers, according to Jeff Kupietzky, CEO of...
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PowerInbox Leverages Email Expertise to Help Publishers Capitalize on Multichannel Digital Monetization Opportunity
PowerInbox DynamicMail Business Unit Acquired by Optimove; Proceeds Will Fuel Investment in Product Innovation on the Heels of Profitability and a $30M Run Rate NEW...
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Today’s Email Marketing Revolution: Three Things You Should Know
One of the ways to boost your ROI and refresh your entire marketing program is by revisiting an old standby in the marketing realm: email....
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Running Lean: Dos And Don’ts For Running The Agile Software Company Of Your Dreams
Agility has become one of the year’s biggest business buzzwords with companies focusing substantial effort on becoming an “agile organization.” It’s certainly no secret there...
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How advertisers and marketers can connect with buyers: Interview
Jeff Kupietzky has identified a gap in the way advertisers and marketers are trying to connect with their potential buyers: they are using their millions...
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4 Ways the Best Leaders Turn Their Employees Into All-Stars
“Frequently, a story can serve to inspire by allowing an employee to picture herself in the position of the protagonist, achieving something that in a...
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PowerInbox Launches Email2Cart, Helping Retailers Drive More Revenue through Email & 16% Higher Conversions
New Features Debut at Sold-Out Shoptalk 2018, Enabling Retailers to Connect with Customers, Optimize Email Personalization & Maximize ROI NEW YORK (MARCH 19, 2018) —...
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Bypassing the Blockers: How to Get Your Ads Seen, Clicked On, and Acted Upon
Advertisers seeking to “bypass the ad blockers” might be surprised to learn that there is a medium that can help them circumvent the ad-blocking phenomenon,...
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Don’t Skip These Questions When Talking to Martech Vendors
“MKTGinsight asked several industry experts: As marketers plan their 2018 technology purchases, what’s the most important question they should ask the vendors of solutions they’re...
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High-Frequency Email Senders Favor Dynamic Content
“PowerInbox was the most common technology utilized by high-frequency senders, according to Notablist’s study. Brands leveraging PowerInbox send an average of nearly 22 campaigns per...
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Want to Create a Fully Remote Team? What Leaders Need to Know
“Renting commercial office space is often a difficult, time-consuming and stressful process – not to mention, it can be incredibly expensive. That’s why many businesses...
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Why This Company Didn’t Invest in an Overpaid Sales Team or a Fancy HQ
“Having cut my teeth in Silicon Valley during the first dot-com gold rush, I saw firsthand how so many VC-backed startups grew fast — and...
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Trump Bump Decline Hits Themed Newsletters, Too
“The Trump bump may have come and gone...
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Happy AdServersary!
PowerInbox Marks 1st Birthday of Industry’s Only Integrated Online/Email Advertising Platform Publishers Celebrate 4X Higher Revenue, 20% Higher Profit, Hours Saved by Managing Online &...
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Top 3 Tips to Push Black Friday Email Engagement
“All indications are that this year’s holiday shopping season will be bigger and better than last...
Read the full storyRisk-Free Advertising: Ads In Email Newsletters
“Are your digital ads not getting through because of ad blockers — the kind used by 198 million Internet viewers? Buy ads in...
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PowerInbox Hires Bill Nolte as Vice President, Publisher Development
PowerInbox, the trusted email monetization partner for marketers, agencies and publishers, today announced the addition of Bill Nolte, formerly of Taboola, Google and PubMatic, as...
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PowerInbox Launches Premium Email Ad Network
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering. Since 2013, PowerInbox has provided an ad network for media publisher emails...
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PowerInbox Launches InboxChoice, A Premium Ad Network For Real-Time Ad Placement
InboxChoice launches with publishers including ABC, Hearst, The Enthusiast Network, and Bonnier, as well as ads from brands Dermstore, Casper, HomeAdvisor, PCH, ForRent.com and EBay....
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PowerInbox AdServer for Email Drives Easy Revenue Expansion for Publishers
AdServer for Email is the only path from Ad Serving Platforms to email advertisements NEW YORK, April 12, 2017 — PowerInbox has successfully launched its...
Read the full storyPowerInbox and Weight Watchers Share Insights on the Use of Dynamic Email at Shoptalk
Weight Watchers adds life and real-time personalization to its emails SHOPTALK BOOTH #1212, LAS VEGAS, March 20, 2017 — PowerInbox, the trusted email monetization partner...
Read the full storyPowerInbox Empowers Publishers to Further Monetize Email Newsletter with Powerful New Ad Server for Email
With PowerInbox, Email Becomes An Expanded Channel for Advertisers to Reach Opted-In Prospects with Targeted, Dynamic Ads NEW YORK—November 17, 2016—PowerInbox, the trusted email monetization...
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BlueHornet Partners with PowerInbox to Deliver Dynamic Email Marketing Capabilities
Enhances personalization with contextually-aware content delivered in real-time SAN DIEGO, May 16, 2016 – BlueHornet, a leading provider of all-inclusive email marketing software and services,...
Read the full storyPowerInbox Takes Personaliztion to a Whole New Level as Bobblehead Mania Hits the Email Innovations Summit
Email marketing influencers wonder in amazement and awe who will be next Las Vegas, Nevada, May 11, 2016 – Dynamic and real-time in email technology...
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PowerInbox Raises $6.5M and Launches Live Content Email Widgets
Dynamic email provider PowerInbox has been arguing for years that email is the best channel for best response marketing. Their recent numbers have pretty much...
Read the full storyPowerInbox Secures $6.5M A Round To Expand Dynamic, Live-On-Open Email Personalization & Monetization Products
Battery Ventures, Genesis Partners & Maverick Ventures Lead Investment to Fuel New Crop of Video, Social & Other Live Content Widgets for Email Proven to...
Read the full storyPowerInbox Doubles Email Engagement Via Autoplay In Email Video
Automated videos optimized for all email clients enable running ads and content marketing in email to increase engagement and revenue New York, NY, February 22,...
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