Frequently Asked Questions
Get answers to common questions

GENERATING REVENUE: Publishers

How do I start monetizing my emails, web or push notifications?

Start by filling in our web form.

How does PowerInbox work within email newsletters?

PowerInbox enables email newsletter publishers to earn more from every email send. We do this by supplementing your direct-sold inventory, filling vacant spots with advertisements from our network of carefully curated advertisers, in a process we call “backfill.” Our algorithm matches relevant advertisements to each subscriber based on their known behavior and demographic data, to deliver ads that are personalized to their interests and that drive action.

Does PowerInbox work with web ads too?

Yes! Our AdServer for Email allows publishers make the most of their web direct-sold inventory by extending those campaigns into email. Our platform uses email as a unique identifier and machine learning to deliver personalized and increasingly relevant content to readers. And, we’re the only email monetization provider that integrates directly with Google Ad Manager (GAM) to streamline ad ops and creative management, allowing you to manage your email and web campaigns all in one platform. Simply upload creative once, and the system does the rest.

How are unique email opens counted?

We count unique opens for ad units at a user level for each UTC (Coordinated Universal Time) day. For example, within a 24 UTC period, if an email is opened twice, it will count as 1 (one) unique load.

What types of ads are supported by PowerInbox in emails?

We support all standard IAB display ads. We also support custom native ads, that can be tailored to your specific newsletter.

How can I control the content inserted into my emails?

All content in our system is manually sorted into categories and manually assigned content ratings based on our content rating guidelines. All content also carries a brand-safe rating.

Why do I need to provide the email address or unique user hash via merge tags?

Emails are sent to all users as a blast with the same HTML for all users. The email address or unique user hash enables our system to tie each click of an ad to the image that was shown to the user. In order to deliver precise personalization and tracking, each image and click URL must be unique to that user. This ensures that when a user clicks the image, they go to the right URL.

To maintain privacy, we do not store the email address We just need the cs_email parameter in the URLs to be filled with a value that is different for each email recipient.

Why are clicks not directing to the correct ad landing page?

This may be caused by a number of factors including viewing the email on multiple devices/accounts at the same time or using a distribution email list. Please contact your Account Manager to help find the solution.

Why are images not loading in my email newsletter?

This is usually caused by the tokens being replaced incorrectly, an incorrect whitelabel set up, or (less frequently) the stripe being disabled. Please contact your Account Manager to help find the solution.

How do I check reporting?

Login to the PowerInbox Portal at manage.powerinbox.com to check out your performance. If you don’t have a login, check with your Account Manager, or fill out this form.

Why am I seeing click or impression discrepancies between my service provider and PowerInbox?

Each provider may count metrics differently. Factors such as time zone, filtering, variation between gross and net unique impressions and clicks or invalid traffic can contribute to click and impression discrepancies. Please contact your Account Manager to help find the solution.

CAMPAIGN MANAGEMENT: Advertiser

How do I get started creating an ad campaign for the PowerInbox network?

Start by filling in our web form.

What are the standard ad unit specs?

  • Display: 970×250, 728×90, 300×250
  • Native: 300×250 Image + 50 characters headline and subtitle
  • Max file size: 1 MB

What payment options are available?

A credit card must be on file with an available prepayment option. For details, please contact your Account Manager.

Do you have a best practice guide for creatives/ads/headlines?

Yes we do! You can view it here.

What type of inventory is available?

Email, web and browser-based push notification are all available.

ADSERVER for EMAIL

When will I receive my invoice?

Invoices are issued at the beginning of each month.

Why aren’t I seeing my direct-sold ads?

This could be caused by a few variables. Check to make sure you have enough creatives equal to the number of ad tags we’ve built for you per newsletter. Use the resource guide to help troubleshoot further, and reach out to your Account Manager if this continues.

Why can’t I pull geolocation data in Google Ad Manager (GAM) reports?

Currently, PowerInbox supports geotargeting, using PowerInbox’s key values. Geolocation reporting isn’t available at this time, since the geotargeting functionality of GAM isn’t supported, only PowerInbox’s key-value targeting.

PUBLISHER PAYMENTS 

How will I receive my money?

PowerInbox uses Tipalti to process payments, which provides many payment methods worldwide. Please keep in mind there are various fees associated with different payment methods. PowerInbox will cover transfer fees of up to $5 per transaction – any excess expenses will be deducted from your payment.

How do I get paid?

First, go to manage.powerinbox.com and provide your billing and tax information in the ‘Billing’ section. Any aggregated amount over $50 will be paid. Publishers are eligible to receive early payment offers (subject to relevant fees) via PowerInbox’s AP processor, Tipalti, and based on the latter’s terms and conditions.

PRIVACY/DATA USAGE

Where can I find PowerInbox’s General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) policy?

You can review both policies in our Privacy Policy.

How do I make sure my subscribers are covered by relevant consent agreements and are informed about how their data is used?

PowerInbox requires all publishers to comply with all relevant laws and regulations, to provide data subjects with relevant information and to collect unconditional consents in accordance with PowerInbox’s Publisher Privacy Policy.

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