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Top Not-to-be-missed AdTech Events for the Second Half of 2018

September 10, 2018  •  By: Rose Kahn

Conferences may seem a dime a dozen today, and if you are an individual in the AdTech industry, you are inundated with a multitude of events that can pretty much make your head spin. Attending them all is not an option and not attending some can be detrimental to the future and health of your company. One would need an adept eye to pick out just the right one for you.

Whether you are a startup on the brink or an established company, you need to attend events. They are a great way to meet others in the industry working towards the same goal as your own. It’s a great way to see the industry from another set of eyes as well as network with like-minded individuals who can help achieve your goals.

Not all events are created equal. It’s best to investigate them thoroughly so you don’t waste your time and money, as some can be quite expensive while others are just not worth the trip. Thankfully, you are saved from the hard work, because we have gone ahead and done the research for you.

Hoorah!

Here is a list of the AdTech events not to be missed in the second half of 2018.

SEPTEMBER

DMEXCO – September 12 -13, 2018 Cologne, Germany

DMEXCO is the meeting place for key players in the digital business, marketing and innovation. There are fantastic discussions such as What Makes a Successful Digital Leader and The Art of Digital Advertising. The conference also features hands-on showcases that include experiencing cutting-edge technologies like AR, VR, AI or IoT.

With a city such as Cologne, the sites alone would keep you busy. Be sure to take in the Gothic Cathedrals and the famous museums, such as the Ludwig, while you are there enriching your mind.

Danke.

Digiday Publishing Summit – September 24 – 26th, 2018 Biscayne, Florida

Digiday Publishing Summit is the premier event that showcases and presents new ways to drive consumer revenue, the impact of GDPR on publishers’ programmatic business, platform strategy and much more. With panels on topics such as Life After Facebook and The Keys to Going Over the Top in Video from veteran companies such as the Atlantic, Forbes, ESPN and more you will learn a tremendous amount about your industry and where it is headed in the near future.|

Having an event take place in Florida, you have to have known that there would be a beachy feel to it all, and Digiday does not disappoint. With offers of yoga sessions and beach volleyball games you won’t want to miss sand and of course, palm trees.

Surfs Up!

Ad:Tech
There are a few Ad:Tech events a year, and while the NY event has been postponed there are several others that should peak your interest. We have selected the ones you should be giving your attention to.

London – September 26 – 27, 2018 London England

Ad:tech London has long been the UK’s global gathering of marketing and advertising technology players, but things just got a lot more exciting. ad:tech has joined forces with the Technology for Marketing and eCommerce Expo, forming one of the most significant destination events anywhere in the United Kingdom. Speakers from VICE, PWC and Fluency will be in attendance as well as case studies and topics that range from how technology is changing the shape of advertising and how you can leverage our digital economy to drive sales.

A little bit bigger, better and bolder- this event will dazzle you. If not there is always Buckingham Palace and the crown jewels to help you sparkle and shine. Take a trip on the London Eye, and east some fish and chips like a good old chap.

You will not be disappointed.

The next ad:tech event takes place in October in Tokyo.

Tokyo – October 4 – 5, 2018 Tokyo Japan

Ad:tech Tokyo is the largest global marketing conference in Asia where 15,000 attendees gather from over 30 countries around the globe. It will offer 52 sessions in 8 different categories. You will mingle with some of the most influential marketers in the Asian industry. Speakers include those from Nestle, KDME and many more.

The events consist of panels, pitch contests, and discussions on data-driven marketing strategies. Even a delicious segment on forbidden conversations between platformers. Oooh, what fun! You can promote your business and create brand awareness all in one place!

Take in the sights of the Sensō-Ji temple, Tokyo’s Imperial Palace, or the Hamarikyu Gardens in between events. Enjoy the uniqueness of the modern yet ancient city of Japan.

OCTOBER

Advertising Week – October 1- 4, 2018 New York, NY

Advertising Week is the world’s premier annual gathering of marketing and communications leaders from companies such as GE, Citi, UNICEF, and NPR, to name a few. The event includes a women-centric women’s lounge with panels and discussions geared towards powerful female roles in the industry and those leading it. There are also less focused panels around topics such as mobile advertising data and the future of marketing.

New York is unique anytime you go, but autumn in New York near the Metropolitan Opera house where you can observe Juilliard graduates perform beautiful ballets and watch the famous fountain dance in waves and lights at night, nothing can compare. You don’t want to miss out on this.

Folio:Show – October 9 – 12, 2018 New York, NY

The Folio: Show is a fantastic community of media pros, partners, and industry experts that throughout a two-day event boasts community mixers, one on one meetings and organized networking events that helps you to ‘Power Up Your Publishing.’

The media world is changing fast, and the best way to keep up is to get educated. You can do so by attending presentations on building power partnerships from the VP of Global Ad Sales for Amazon and learn about getting the most out of every social media post from the top individuals in the industry such as the Executive Director of Brides, Condé Nast and Senior Director of Audience Development and Community at National Geographic.
While your there, enjoy everything midtown Manhattan has to offer.

DigiPublish – October 11, 2018 Los Angeles, CA

Finally a west coast event! Enjoy that California sun with this exciting event that includes speakers from Flipboard, Mailchimp, The New York Post and Disney. It includes panels and discussions on topics such as The Next Generation of Content Marketing, The Future of Your Revenue and such interesting session like Roundtable Surgery- where a member of the panel will share his/her most painful work experience and the ‘table surgeons’, will diagnose the problem and treat the issue.

With actionable takeaways and awesome vendors, you can expand your network and enjoy a premier event in a great location. There is nothing like Venice Beach on a fall day or Rodeo Drive for a quick stop/shop. Los Angeles is the city of Angels.

MediaPost’s: Publishing Insider Summit – October 14 -17, 2018 Austin TX

The Publishing Insider Summit is a great three days of learning and networking that includes keynotes, case studies, and panels that feature the top minds in the industry. They offer activities that allow for heavy networking during fun and adventurous outings. Now that’s different!

Enjoy two-stepping and some authentic Tex-Mex at a good Texas BBQ joint or a boat ride in the famous Ladybird Lake.

Texas never looked so good.

Programmatic I/O: New York – October 15-16, 2018 New York NY

The Big Apple is hosting innovators, industry leaders, researchers and analysts on both the buy and sell side of programmatic media/marketing for their annual Programmatic I/O event.

The premier event will have speakers from Reuters, NBC Universal, AdExchanger and Morgan Stanley, just to name a few. Grab a bagel and schmear while you attend workshops that discuss topics such as; What marketer problems does a DSP solve – and who does it best? as well as Best practices for programmatic brand building and marketing, just to start.

Enjoy being apart of the great melting pot while you soak up all that knowledge and experience.

New York, New York, a place so nice, they named it twice.

NOVEMBER

AdMonsters: Publisher Forum – November 4 – 7, 2018 Cedar Creek, TX

Publishers prepare yourselves because everything is bigger and better in Texas. AdMonster’s event allows you to connect with your peers, delve into the latest topics and experience a unique event. Interact with technology service providers and learn actionable insights for your company, your department and yourself. Keynote speakers, panel sessions, and roundtable discussions will be in abundance.

To Note: Attending the full Publisher Forum can earn you eight credits towards your IAB Digital Ad Operations Re-certification.

Y’all better not miss this!

Native Advertising Days – November 6 – 8 2018, Berlin Germany

In the ever-fascinating culture central city of Berlin, native advertising institute’s Native Advertising Days Conference sets the scene for an event that is more than just an industry conference but an occasion where thought leaders, entrepreneurs, creative minds, publishers, brands, and agencies all come together to be empowered.

With no boring powerpoints or long-winded speeches, you will be highly entertained by specifically cultivated speeches and presentations. No long winded sales pitches that would make your eyes roll back into your head.

Every moment will be a thrill and an important one at that. If not, there’s always the hipster joints in Neukölln or Wrangelkiez to keep you busy.

Auf Wiedersehen!

Digiday Programmatic Media Summit – November 14 – 16 , 2018, Scottsdale AZ

Nothing better than The Digiday Programmatic Media Summit. Those that attend get the chance to learn from industry leaders through smart, honest discussion and develop meaningful connections with senior executives. Do you like speed dating? No? Well, now you will! Speed date with top industry executives and tackle the central issues in programmatic advertising, giving each other the chance to figure out if you want to date, I mean work together.

Beginning on a Wednesday and ending on a Friday you have the beginning of the week to prepare and the end to relax. You can always visit Camel Back and buy some turquoise jewelry with your free time. Just a thought.

Don’t forget to hear your own echo throughout the Grand Canyon.

DECEMBER

Business Insider’s: IGNITION – December 3 – 4, 2018 New York, NY

Business Insider’s conference IGNITION is not to be missed. This event brings out the next generation of leaders and change-makers from all around the world. With speakers from the New York Times, Washington Post, CNBC and Target, you will be riveted, awed and informed.

If you have never been to New York during the holidays, then you must. Now’s your chance with this premier East Coast Media and Technology event. Right after the epic Thanksgiving day parade, New York goes all out with its holiday paraphernalia. With lights and cheer, the city becomes a sparkling winter wonderland. Everyone has a smile on their face, despite the frosty air.

Don’t forget to see the famous Rockefeller Christmas tree, grab a pair of skates and hit the ice. Prepare to be enchanted with this quintessential New York experience.

Digital Publishing Innovation Summit
https://www.theinnovationenterprise.com/summits/digital-publishing-innovation-summit-2018-san-francisco/overview

BONUS EVENT

Digital Summit

Digital Summit are two day events right in your hometown, so you get that conference feel without leaving your city. Boasting 18 different locations from Chicago to Dallas you have the lot to choose from.

Next up:

Detroit – September 12 – 13, 2018

Want to attend an event in the Motor City with one of the funniest comedians out there today? Well, Digital Summit Detroit is the one to beat. Comedian and actress Chelsea Handler will be in attendance, and who wouldn’t want to see her? Hear the expert speakers in attendance from such companies as SalesForce, BuzzFeed, Linkedin and more.

As a city that has seen a beautiful revival over the last decade, Detroit will not disappoint. Maybe even Eminem will stop by, who knows?

Charlotte – October 3 – 4, 2018

This event centered in the city of NASCAR fame, you will greatly enjoy speakers from NASCAR, Google, Twitter and more while participating in panel and discussions with topics ranging from branding and storytelling, to conversion engagement and B2B marketing, just to name a few. You will enjoy workshops and master classes all the while taking in the beautiful North Carolina air.

Watch em curves!

Now that we’ve rounded up the best AdTech events to attend until 2018 ends, you will be continuously busy running from one event to the other for the better part of the year. Some are in fascinating locals with amazing sites, while others seemingly situated in less than appealing destinations, make up for it by including a strong force of entrepreneurs and leaders that afford you opportunities of a lifetime. Regardless of location we have cultivated a list for you that cannot be missed.

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