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The Power Behind PowerInbox: Brad Cohen

December 15, 2020  •  By: Joanna Wayburn

Brad Cohen

In this edition of “The Power Behind PowerInbox” series, we’re excited to introduce our Personalized Messaging Expert, Brad Cohen!

Brad had been working at Jeeng since June 2018, and he came over to PowerInbox in March 2020, when Jeeng was acquired. He was born in Johannesburg, South Africa and moved to Israel with his family when he was 6 years old. He grew up in Raanana, Israel. He served in the IDF in the Golani infantry for 3 years. Upon release from the army, he traveled in New Zealand, Australia, and throughout East Asia for 1.5 years. When he returned to Israel, he got a job in telemarketing. He progressed in his career to managerial positions — managing teams and a calls center — and then he transitioned to business development and hi-tech sales.

Let’s learn a bit more about Brad!

1. What excites you the most about your role at PowerInbox?

Usually, I get to meet new people face-to-face (but now, less — because of COVID), which I enjoy because I’m a people-person. And I get to enrich my knowledge about different industries because our customers are from a range of different fields.

2. What advice do you have for someone also interested in that type of position?

Believe in what you do and wake up with a smile every morning, because you wont be able to sell if you’re not happy.

3. What are some of your hobbies?

I don’t know, I’m a simple guy…  I guess I would say eating meat, drinking whisky and beer, and watching Liverpool FC play. I also like to work out and run. 

4. One piece of advice you’d give your younger self?

Don’t eat bats in China…

5. Superpower you’d choose & why?

The ability to not have to sleep, so I could have more time to get stuff done.

6. What’s the nerdiest thing you do in your free time?

Play video games.

7. Favorite place you’ve ever traveled to?

New Zealand, for the views. Las Vegas, for the action.

8. Biggest guilty pleasure

Cigarettes and whiskey

9. Pet Peeve that no one knows about

I completely flip out when someone takes a hot shower before me and the bathroom is steaming when I go in. I go ballistic. I shower with cold water, so I hate the steam.

10. What animal best describes you & why

Wolf – because they’re social creatures, but also wild.

11. Choose a movie title for the story of your life – and why

“Freedom” – because I feel free, and I love it.

 


There you have it! We hope you enjoyed learning more about the people who power this company and have helped get us to where we are today: the only personalized Push & Email Messaging Platform built exclusively for publishers.

If you’re interested in learning more about what we do, drop us a note.

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