Everything multichannel. Resources that will help your campaigns perform better and make you look like a genius.

What’s In Store For Us Post Cookies? [Roundtable]

November 2, 2020  •  By: Joanna Wayburn

post cookies roundtable

PowerInbox recently hosted the 2nd roundtable — called “Post Cookies” — in the 3-part series: “Managing Chaos: Post COVID, Post Cookies, Post Consumer (r)Evolution“.

This roundtable was about strategies for ending reliance on third-party data and how publishers can implement creative audience engagement tactics.

PowerInbox’s CEO, Jeff Kupietzky, was joined by these 6 leaders in the digital publishing industry to discuss the future of the digital advertising ecosystem in a post-cookie world:

In this roundtable discussion, Jeff and the panelists discussed how to entice ad partners with data that’s unique to the audience or publication, and the shift from quantitative audience metrics like CTR to more qualitative/performance data like context and intent.

Get some tips from these publishing powerhouses about how you can develop your post cookies strategies, too.

Click here to access the roundtable discussion recording.


The next roundtable event, “Post Consumer (r)Evolution”, will take place on November 18th. Click here to register. 

Subscribe

Get the inside track on the latest AdTech & MarTech news, trends and strategies.

Blog Form

Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.

Subscribe

Get the inside track on the latest AdTech & MarTech news, trends and strategies.

Blog Form

Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.