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Nothing Says Back to School Like Personalized & Relevant Emails

August 3, 2017  •  By: Renee Chemel

Back to school

It’s hard to believe that summer is about to come to an end and in just a few months, retailers will resurrect Halloween and Christmas décor all over again (yes, unfortunately Thanksgiving is a holiday that continues to get the short end of the stick). Soon, we’ll be all snuggled up in our Fall season’s finest and sipping on a new rendition of a pumpkin spice latte. But before any of that can unfold, we must get over an even bigger hurdle: getting the kids smoothly reintegrated into school life.

Even though Fall doesn’t officially begin until September, most schools reopen in August, some as early as the second week of the month. Unfortunately, this means one day you could be lounging by the pool or beach and the next dodging a bunch of other parents at Target in search of the best deals on three-ring binders. Honestly, nothing depicts hectic more than an image of parents scrambling for school lunch ingredients, school supplies, backpacks, and bus schedules. And who are these superhuman parents anyway?  Well, quite often they are the people subscribing to our newsletters! They’re our customers, friends, and colleagues.

There may be no better time than back to school time to provide relevant, value-packed content to your e-mail list. Recipe ideas for kids AND parents, time management tips, trending parenting news, and more are content that can take the weight off people’s shoulders.

Back to school

Back to school

Most consumers need some motivation to transition smoothly from summer to fall. This is where PowerInbox helps with the creation of fun offers that are hard to resist.  With PowerInbox you can easily incorporate an Instagram contest to ask families to upload their most spectacular packed lunch, or fold in live video feeds featuring simple time management hacks right into your e-mails.

Guess what?  PowerInbox will enliven and enhance the look of  not just your back to school e-mails, but all e-mail campaigns – and save you time in the process. Who doesn’t need a little of that kind of e-mail creation magic?

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Get the inside track on the latest AdTech & MarTech news, trends and strategies.

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.