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How to monetize your email newsletter using PowerInbox

September 6, 2018  •  By: Renee Chemel

You’re a publisher and want to monetize email newsletter. You’ve taken the first step – initiative and now you ready to get down to the nitty-gritty of it all. Yet, time is short and extremely valuable. The pressure to make the best of what you have got in terms of revenue can be an insurmountable obstacle.

Allow me to present my case: make money sending emails with PowerInbox. It’s as simple as it sounds. Are you ready to forge close reader relationships and engagement through the almighty email inboxes? Here goes.

More control, more revenue

Arguably how much money can you make with email marketing depends on the quality of your email monetization solution. In that regard, let me tell you a little bit about PowerInbox first. We enable 600+ publishers and brands to deliver the one-on-one experience their subscribers expect at any scale, through a simple, yet sophisticated, platform.

We cater to 95 million unique users by distributing more than 10 billion emails a month (yes, you read that right) through our proven monetization ecosystem. It effortlessly delivers money-making native and display ads while also making ad program management easier in order to maximize revenue and ROI.

PowerInbox cross-device newslettersA sneak peek of our cross-device newsletters

There are two principle ways to monetize email lists with PowerInbox:

  1. RevenueStripe
  2. AdServer for Email

RevenueStripe

RevenueStripe is our cross-platform solution for monetization and engagement on mobile, in-app and email. The beauty of it is that it takes only a few minutes to set up and can be completely automated once live.

How it works

You send us the desired email template into which we inject a fitting HTML code. You can choose from dynamic, multimedia content in over 175 categories and send out a test to see if everything is a-ok. From that moment on, the system is ready to go live on a fully automated and customizable basis. Don’t worry – PowerInbox handles all the development and QA testing so even if you don’t have any particular technical expertise, we have got you covered.

From the user’s point of view, every opened email sends an ad request to the PowerInbox server, which recognizes the email address in question and matches it to factors like previous click history and geo-location, as well as your pre-configured ad categories and parameters. The server then returns a highly targeted and relevant ad that matches set criteria, delivering a new ad each time the email is opened. Simple setup and management include accurate tracking and CPM billing to drive revenue as you see fit.

Available ad units to monetize email newsletter

As previously mentioned, PowerInbox delivers display and native ads in email newsletters. For display ads, we offer video and banner ads in the following dimensions:

  • 300×250
  • 300×600
  • 160×600
  • 728×90

As for the native ads, these can be customized to fit your template and can take the form of in-feed articles or content recommendation blocks.

Chipotle Native Ads
Example of native content recommendations

What about content control?

In the publishing world, content is king and what ultimately drives value. The same goes for ad content – it needs to be tight to add value instead of drive subscribers away. PowerInbox’s content control is based on rating buckets:

  • G
  • PG
  • PG-13

Just like in the movies, except with far less Marvel superheroes here. Basically, the higher the rating is, the more revenue you earn because of the specific niche content. Publishers can further customize each rating to enjoy more control by blacklisting via tags or specific ads.

“We’ve seen positive results with the integration of PowerInbox’s RevenueStripe into our email campaigns.” – Landy Ung, Founder of 8coupons

AdServer for Email

If you want to monetize email newsletter and have an ad buying unit, then AdServer for Email just might be what you’re looking for. We like to call it a natural extension of your existing web program with direct-sold ads in email newsletter.

The aim is to easily integrate both online and email campaigns in one system for multi-channel monetization. That way, AdServer for Email can maximize audience engagement by integrating with existing ad server platforms such as DFP, OpenX Ad Server, and others.

How it works

When it comes to email ad serving, the existing ad server technology is leveraged to place relevant, dynamic content, only specifically built for email. The process is pretty much the same: every opened email sends an ad request to the PowerInbox server, which passes it on to the ad server with additional relevant information. The ad server performs a quick analysis, then selects and sends the best creative back to the PowerInbox server, which displays the ad in the subscriber’s email.

AdServer for Email leverages PowerInbox’s RevenueStripe technology, which has already used by a number of online publishers, including big-time players like ABC, CNN, and Hearst, to insert relevant and dynamic content into emails. AdServer for Email makes it easier to manage and maintain ads for both web and email, providing you with a smooth-running operation where you can manage different objectives for each of your campaigns. You gain more control over ad delivery, reaching a more refined subscriber group and driving much higher revenue than flat-rate on a CPM basis.

Ad Server to monetize email newsletter

One more advantage here is that you can upload your creative one time and easily maintain a healthy revenue ecosystem that delivers content your subscribers would very much like to see. We can also automatically backfill unfilled ad space from our native ad network, guaranteeing monetization on every send. This means you can optimize between direct sold and backfill based on minimum RPM.

Available ad units

The ad units for AdServer for Email and RevenueStripe are the same, meaning you have customizable native ads (in-feed, content recommendation) and video and banner ads available in the following dimensions:

  • 300×250
  • 300×600
  • 160×600
  • 728×90

“It’s simply a better approach to email advertising and remarkably simple for all the power it gives us, but it isn’t just the product. It’s also the service team at PowerInbox.” – Steve Werkmeister, Director of Marketing for Salem Web Network

Why PowerInbox makes sense

If you want hyper-targeted content in your subscribers’ inbox that boosts engagement, trust, and even loyalty, then PowerInbox is what you need.

We are all about engaging users through contextually targeted and personalized content and multimedia experiences. Newsletter ads never looked so good as it’s our job to make sure up-to-date and relevant advertisements load into each email. You get fewer headaches and more time on core business operations, subscribers enjoy added value through proper ad content, and we get the satisfaction of stepping up when needed. It’s a win-win situation for all.

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Blog Form

You direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.

Subscribe

Get the inside track on the latest AdTech & MarTech news, trends and strategies.

Blog Form

You direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.