The Real Deal is the go-to source for national real estate news coverage, with a newsletter program that reaches over 300,000 subscribers. However, the process of monetizing their campaigns required manual drag-and-drop into each template, and the process was cumbersome and time-consuming.
That’s until PowerInbox’s AdServer for Email came in. Since it integrates directly with Google Ad Manager (GAM), The Real Deal’s Director of Ad Ops Shlomo Kutner could consolidate ad management (both email and web) into a single platform. This dramatically reduced the amount of manual effort required to traffic campaigns across web and in email.
Using this new, simplified workflow, the AdServer for Email solution cut the time Shlomo’s ad ops team spent on trafficking ads from a few hours to just 15 minutes. Now they have more time to focus on optimizing content and developing new newsletter products that will drive even more traffic back to their website.
Read the full story in our latest case study.