New media has seen a GIF takeover. Even though GIFs have been around since the late 1980s, with the first GIF being created in 1987 (crazy, right?), they didn’t become a “thing” until recently. GIFs have transformed our visual language, enhancing our “soundbite” culture. There isn’t a single type of digital platform that hasn’t yet […]Read more
Summer is officially in full swing and we hope that means you’ve been enjoying long days, warm evenings, flip flops, and vacation days. But it also means HOLIDAY PREP! That’s right! The warm breezes and summer sun mean it’s time to gear up for the biggest shopping season of the year and get the wheels […]Read more
When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]Read more
Even in a world as social media driven as ours is today, people still rely heavily on e-mail. Perhaps more so, even, than social media. According to the Radicati Group in a February 2017 study, the estimated number of global e-mail users topped 3.7 billion, with the number of e-mails sent per day an estimated […]Read more
Independence Day is just around the corner and although the day signifies much more than throwing hot dogs on the barbecue or finding the best fireworks to watch, for most the focus remains on a celebratory day of summer fun. So how to prepare, and what to do? Finding the best place to eat (or […]Read more
Geo…what? You may immediately imagine geofencing to be the same as geocaching—the recreational activity that involves hunting and finding hidden objects with GPS. Still confused? All we’ll say is, Pokemon Snap. That’s geocaching. Geofencing is NOT the same as geocaching and definitely has no synergy with Pokemon Snap. Geofencing, is however the next hot tool […]Read more
Summer is here! That means we’re half way through the year…Have you checked in on where you stand against your annual goals? Now is a great time to do so, before the holiday marketing season kicks into high gear in just a few short months. In this edition of InsiderInbox, we head to the Netherlands […]Read more
For those on the outside, a marketer’s job is to drive a greater awareness to a business or product in hope of improving sales. Nothing more, nothing less. There’s much more to it: marketers must also be keen strategists, observers of the world and their customers’, and most importantly creative. They must possess curiosity and […]Read more
There’s a lot of hype around spring holidays—rightfully so—between Spring Break, Easter, Passover, Mother’s Day, as well as the season of Spring itself—there’s a lot going on. After all the hustle and bustle maybe we’d rather just rather associate summer with vegging out by the pool rather than preparing for yet even more holidays! But […]Read more
When we type “marketing” into Google, we get 1,760,000,000 results. Who knows—by the time you Google “marketing,” that number may increase by a several hundred thousand. The first Google page has a sizeable number of results—so why bother going to the second or third page? The reality is most stop reading halfway down the first […]Read more
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