Benefits of Email Newsletters

HTH: 3 Surprising Benefits of Email Newsletters

Posted: August 9, 2020By: Renee Chemel

A few people have asked us what the benefits are of having an email newsletter strategy and why it is important. So, in this edition of “Hope This Helps”, this is the question we will answer.

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Grow Subscriber Base

HTH: 3 Ways Publishers Can Grow Their Subscriber Base

Posted: August 2, 2020By: Renee Chemel

Subscribers are the most valuable currency publishers have right now. Many people have been asking us for our advice on how to get more subscribers, so in this week’s edition of “Hope This Helps“, this is the topic we will address.

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KISS: The Key to a Successful Digital Advertising Strategy

Digital Advertising Strategy Success: 3 Ways KISS is Key

Posted: July 28, 2020By: Renee Chemel

Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.

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Monetize Email Newsletters

HTH: What are the Best Ways to Monetize Email Newsletters?

Posted: July 12, 2020By: Renee Chemel

For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email and it seems many forget its power.

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Email Subject Lines COVID19

Top Email Subject Lines Based on COVID-19 Data

Posted: July 8, 2020By: Renee Chemel

Email subject lines have always been tough to master. But they’ve become even trickier since the COVID-19 pandemic emerged and shifted consumer behaviors — possibly for good.

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email deliverability

HTH: How to Improve Email Deliverability

Posted: July 7, 2020By: Renee Chemel

Email deliverability is a constant concern of email marketing campaign managers and publishers. So much so, that we have received a ton of inquiries asking how we recommend improving email deliverability.

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Email Monetization Best Practices

The Top 4 Email Monetization Best Practices

Posted: July 6, 2020By: Renee Chemel

The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away?

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Email Monetization

A Comprehensive Guide to Email Monetization with Ads

Posted: July 5, 2020By: Renee Chemel

More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI.

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Ads in Emails

4 Reasons Why Publishers Need to Place Ads in Emails

Posted: May 31, 2020By: Renee Chemel

Over half of the world population — roughly 4 billion people — use email. And they don’t use it lightly. According to Adobe, the average consumer spends three hours each day checking their work email and two hours each day checking their personal email, meaning email takes a five-hour chunk of their daily attention.

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The Missing Piece in Retailer Email Marketing Strategies

The Missing Piece in Retailer Email Marketing Strategies

Posted: December 18, 2019By: Renee Chemel

One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web.

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