close the personalization gap

MADTech: Close the Personalization Gap

Posted: January 13, 2021By: Joanna Wayburn

PowerInbox’s CEO, Jeff Kupietzky, recently got a new byline article published on ClickZ! In the article, he discusses 4 ways email can serve as a unique identifier and how it fuels the success of any MADtech solution.   

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publishers can increase engagement

5 Ways Publishers Can Increase Engagement and Revenue

Posted: December 17, 2020By: Joanna Wayburn

PowerInbox’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.   

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difference between martech and adtech

What’s the Difference Between MarTech and AdTech?

Posted: December 17, 2020By: Jeff Kupietzky

There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers. 

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ad personalization

What Does Ad Personalization Mean for Publishers?

Posted: November 25, 2020By: Jeff Kupietzky

Consumers have spoken and their message is clear: They want ad personalization. 

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facebook advertising alternatives

The Top 3 Facebook Advertising Alternatives

Posted: November 8, 2020By: Renee Chemel

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

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advertising engagement

3 Steps to Building an Advertising Engagement Strategy

Posted: November 1, 2020By: Jeff Kupietzky

Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.

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antidote for fake news

The Antidote for Fake News [Webinar]

Posted: October 29, 2020By: Joanna Wayburn

PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss how publishers and advertisers are working together to battle misinformation in this booming era of fake news.

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multichannel ad revenue

What’s Multichannel Ad Revenue — And How Do You Calculate It?

Posted: October 25, 2020By: Jeff Kupietzky

You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.

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email advertising examples

The Best Email Advertising Examples [For Publishers]

Posted: October 18, 2020By: Renee Chemel

Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.

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multichannel advertising

What is Multichannel Advertising vs. Multichannel Marketing?

Posted: October 4, 2020By: Jeff Kupietzky

Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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