A_B Test Ads inEmail Newsletters

5 Factors to A/B Test Ad Placement in Your Email Template

Posted: October 2, 2019By: Renee Chemel

A/B testing lets you compare two specific factors within your ads to see which of them is the better choice for engaging your audience and driving performance such as click-throughs or conversions. And while PowerInbox offers resources that make it easy to get ads in front of interested consumers, taking some time to consider your […]

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Email: The Monetization Channel Publishers Aren't Leveraging

The Most Effective Revenue Channel Many Publishers Aren’t Leveraging

Posted: September 11, 2019By: Jordan Bennett

Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different. Traditional advertising revenue is down across the industry, the usage of ad blockers is on the rise, and publishers are testing a variety of alternate revenue strategies—including membership, […]

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AOPA Case Study

How This Travel Association Saves Hours of Productivity with PowerInbox’s AdServer

Posted: August 30, 2019By: Jordan Bennett

With hundreds of thousands of members spanning 75 countries, the Aircraft Owners and Pilots Association (AOPA) represents the largest aviation community in the world. Although they have grown significantly since they were first incorporated in 1939, their mission to protect the freedom to fly while keeping general aviation safe hasn’t changed since. What has changed, […]

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Travel Media Direct Case Study

This One Change Boosted Travel Media’s Monthly Revenue by $2K

Posted: August 13, 2019By: Jordan Bennett

The travel industry is the second-fastest growing sector in the world, and global online travel market is predicted to reach almost $818 billion by 2020.  But with this growth and opportunity comes increased competition from publications fighting for travelers’ attention (and precious dollars). While travel publishers are already operating on thin margins to keep prices […]

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Insider Inbox with Ashley Glenn @SSPR

InsiderInbox with Ashley Glenn from SSPR

Posted: July 29, 2019By: Renee Chemel

Greetings Inboxers! This month, we’re taking a slightly different look at the digital marketing industry with a focus on social media. While our first love will always be email, any great digital campaign must include a healthy dose of social in order to achieve the integrated, cross-channel reach that drives great results. As senior specialist […]

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Join PowerInbox and AdMonsters for a Meetup and Educational Event

Posted: July 12, 2019By: Renee Chemel

It’s 2.5 hours of food, fun and serious networking when PowerInbox sponsors an AdMonsters Meetup on the theme of AdServer for Email on July 17. Jeff Kupietzky, CEO of PowerInbox, will give an overview of PowerInbox and AdServer for Email before turning it over to a panel of experts. With Leora Schacter – VP Digital […]

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Publishing Insider Summit: The Talking Points You Need to Know

Posted: July 3, 2019By: Renee Chemel

Jeff Kupietzky, CEO of PowerInbox, recently spoke at MediaPost’s Publishing Insider Summit, where PowerInbox sponsored a lunch. Jeff spoke about the growing challenge digital publishers face in overcoming issues of audience distrust and how email plays a role in providing long-term solutions. You can view Jeff’s presentation, and we’ve also highlighted some of the important […]

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InsiderInbox with Entrepreneur, Aryeh Mergi

Posted: June 20, 2019By: Renee Chemel

Summer has finally arrived, and that means vacation and barbequing! From all of us at PowerInbox, we hope you enjoy some rest and relaxation. Summer’s arrival also means it’s time to begin prepping those holiday marketing plans. Whether you’re a publisher or an advertiser, getting those holiday ad programs in place early can make a […]

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PowerInbox at MediaPost’s Publishing Insider Summit

Posted: June 11, 2019By: Renee Chemel

Hear PowerInbox’s CEO, Jeff Kupietzky, at MediaPost’s Publishing Insider Summit and get the 411 on improving email subscriber trust to maximize your revenue. Business owners, publishers and email marketers can also schedule a time to speak with a member of our amazing team during the summit. We’re here to answer any questions and learn more […]

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Monetizing Emails

A Comprehensive Guide to Email Monetization with Ads

Posted: June 10, 2019By: Renee Chemel

More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI. Email marketing drives robust return — as much as $38 or more for every dollar you […]

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