Our CEO, Jeff Kupietzky, recently contributed a bylined article to MarTech Series about how advertisers should choose publishers to spend with.Read more
Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.Read more
Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.Read more
Apple recently announced that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change will be part of the company’s new mobile operating system, iOS 14, which is expected to launch in September, 2020.Read more
AdTech acronyms can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring some of the common initialisms, terms, and […]Read more
A/B testing lets you compare two specific factors within your ads to see which of them is the better choice for engaging your audience and driving performance such as click-throughs or conversions. And while PowerInbox offers resources that make it easy to get ads in front of interested consumers, taking some time to consider your […]Read more
The Motley Fool is one of the most respected and successful resources for investors, providing financial advice for investors through various stock, investing, and personal finance services.Read more
Pictures perform. According to BuzzSumo, images net online marketers more than 2.3 times the engagement on Facebook than posts that don’t come with visuals. It’s not a surprise that choosing the right images is a critical part of the ad process. Check out these tips for selecting the best images for your ads. 1. Pay […]Read more
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