Cerium Marketing operates a successful email publishing business, sending out newsletters to more than 1 million subscribers twice a day.Read more
Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.Read more
Advertisers are leaving Facebook. So where should they go? We were recently asked what the best Facebook advertising alternatives are, so we thought it would be the perfect topic for this week’s edition of “Hope this Helps“.Read more
We were honored to have our CEO Jeff Kupietzky be invited to sit down with Website Planet’s Ditsa Keren for an interview about why publishers need to take back ownership of their audiences and how they can increase subscriber engagement from existing email lists.Read more
Apple recently announced that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change will be part of the company’s new mobile operating system, iOS 14, which is expected to launch in September, 2020.Read more
Email, being one of the oldest forms of communication on the web, has built up a reputation as a slow and often ignored channel among younger demographics (which it is not — if you don’t believe us, read this ebook).Read more
For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email, and it seems many forget its power.Read more
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