Contextual Advertising

What is Contextual Advertising?

Posted: August 17, 2020By: Renee Chemel

Are you a digital publisher still struggling to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest? You’re not alone.

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How Advertisers Should Choose Publishers

4 Factors for Advertisers to Choose Publishers to Spend With

Posted: August 5, 2020By: Joanna Wayburn

Our CEO, Jeff Kupietzky, recently contributed a bylined article to MarTech Series about how advertisers should choose publishers to spend with. 

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KISS: The Key to a Successful Digital Advertising Strategy

Digital Advertising Strategy Success: 3 Ways KISS is Key

Posted: July 28, 2020By: Renee Chemel

Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.

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facebook advertising alternatives

What are the Best Facebook Advertising Alternatives?

Posted: July 26, 2020By: Renee Chemel

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

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IDFA

What Can I Do About Apple Disabling IDFA?

Posted: July 19, 2020By: Renee Chemel

Apple recently announced that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change will be part of the company’s new mobile operating system, iOS 14, which is expected to launch in September, 2020.

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Holiday Ad Campaigns Launch

Getting Your Holiday Ad Campaigns Ready to Launch

Posted: November 20, 2019By: Renee Chemel

The holiday season gives businesses many opportunities to improve their sales by adjusting to expected user behavior.

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Breaking Down AdTech Acronyms

A Break Down of the Main 8 AdTech Acronyms

Posted: November 10, 2019By: Renee Chemel

AdTech acronyms can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring some of the common initialisms, terms, and […]

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A/B Test Ad Placement

5 Factors to A/B Test Ad Placement in Your Email Template

Posted: October 2, 2019By: Renee Chemel

A/B testing lets you compare two specific factors within your ads to see which of them is the better choice for engaging your audience and driving performance such as click-throughs or conversions. And while PowerInbox offers resources that make it easy to get ads in front of interested consumers, taking some time to consider your […]

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Motley Fool Case Study

How PowerInbox’s Ad Network Drove Hundreds of New Subscriptions for Motley Fool

Posted: September 24, 2019By: Renee Chemel

The Motley Fool is one of the most respected and successful resources for investors, providing financial advice for investors through various stock, investing, and personal finance services.

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4 Tips for Choosing Ad Images

Posted: August 21, 2019By: Renee Chemel

Pictures perform. According to BuzzSumo, images net online marketers more than 2.3 times the engagement on Facebook than posts that don’t come with visuals. It’s not a surprise that choosing the right images is a critical part of the ad process. Check out these tips for selecting the best images for your ads. 1. Pay […]

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