InboxChoice launches with publishers including ABC, Hearst, The Enthusiast Network, and Bonnier, as well as ads from brands Dermstore, Casper, HomeAdvisor, PCH, ForRent.com and EBay.
NEW YORK, June 7, 2017 — PowerInbox, the trusted email monetization partner for marketers, agencies and publishers, today introduced InboxChoice, a premium advertising network for approved email publishers and advertisers. InboxChoice launches with many publishers, including ABC, Hearst, The Enthusiast Network, and Bonnier, as well as ads from brands Dermstore, Casper, HomeAdvisor, PCH, ForRent.com, and EBay. It matches sought after inventory from popular email publishers with high value advertising content.
InboxChoice joins select partners in a platform that routes approved native and display ads to opened emails from qualifying publishers in real time. InboxChoice, like PowerInbox’s AdServer for Email, uses Email Monetization technology, already in use by dozens of leading online publishers, including CNN, Tribune and Wiley. Email Monetization inserts hyper-targeted, live-on-the-open dynamic content into each email, ensuring fresh, relevant advertisements.
“Our top publishers and advertisers recognize the importance of maintaining quality and sophistication across content and advertising,” said Jeff Kupietzky, CEO of PowerInbox. “Publishers that have worked hard to earn their readers’ trust need to know ad placements will reflect well on their own brand. Similarly, advertisers have shown us they are willing to pay a premium to reach those readers alongside content from these publishers. By narrowing the pool of participants on both sides and maintaining consistent standards for each, we can remove risk of unwanted associations from real time ad selection for premium brands.”
“Partnering with PowerInbox has created new advertising opportunities for our email channels, allowing us to grow our audience engagement, while increasing revenues,” said Chuck Lee, Product Owner, Digital First Media.
PowerInbox works with all existing email service providers (ESPs), supporting over 6 billion emails a month from leading publishers. Publishers use it’s Email Monetization to add a guaranteed revenue stream to their email programs with fresh and relevant content. For advertisers, Email Monetization provides access to a host of opportunities in opt-in messages, beyond the reach of ad blockers. InboxChoice expands on these benefits to meet expectations of quality in both publishers and ad content.
InboxChoice is operational today. For further information contact us.
PowerInbox provides dynamic, real-time and personalized email solutions that increase email engagement and revenue. Email Monetization is an email based, personalized content recommendation solution that increases reader engagement while providing incremental revenue for email publishers. Clients enjoy 30% higher engagement rates and 4X ROI. PowerInbox is venture backed and works with all existing email programs, supporting over 6 billion emails a month from leading marketers, publishers and agencies including the NFL, CNN, Hearst, Weight Watchers, Sephora and Honda. For more information about PowerInbox, please visit powerinbox.com.