With PowerInbox, Email Becomes An Expanded Channel for Advertisers to Reach Opted-In Prospects with Targeted, Dynamic Ads
NEW YORK—November 17, 2016—PowerInbox, the trusted email monetization partner for marketers, agencies and publishers, today unveiled AdServer for Email, a powerful new capability for publishers to monetize their opt-in email newsletters as they would their online properties.
While ad server platforms such as Google DoubleClick for Publishers (DFP) can accurately measure online ad views, ads within emails have been a huge “blind spot” for publishers, advertisers and networks alike—typically sold on a flat-rate basis, based simply on subscriber volume.
Similarly, publishers are regularly corresponding with their opted-in subscribers, but aren’t making a significant effort to monetize these communications. A handful of email-only ad networks have appeared in recent years, but these are siloed from industry-leading platforms such as Google DFP, and provide similarly limited capabilities.
PowerInbox: The Most Comprehensive Monetization Partner
The new PowerInbox solution leverages the same systems and processes that clients use today. Publishers automatically interact with their own ad server platform—such as DFP, along with a multitude of leading platforms, through pre-built integrations— ensuring a consistent end-user experience on web properties and emails. This new solution provides detailed campaign parameter tracking through the same processes publishers already have in place in their Ad Operations teams. Alternatively, they may choose to use PowerInbox’s newly-developed ad server, purpose-built for email.
AdServer for Email leverages PowerInbox’s Email Monetization technology, already in use by dozens of leading online publishers, including ABC, CNN, Hearst, Tribune and Ziff Davis, to insert relevant, dynamic content into emails. Email Monetization inserts hyper-targeted, live-on-the-open dynamic content from more than 175 categories—ensuring up-to-date, fresh, relevant advertisements—into each email.
“As a trusted monetization partner, PowerInbox’s newest solution makes email advertising as appealing and simple as ads on websites or social media sites,” said Jeff Kupietzky, CEO of PowerInbox. “With AdServer for Email, it simply becomes another inventory channel for publishers—they can plug into their own ad server and reporting system, or use ours, and open an entirely new medium for monetization.”
Additional features and benefits of AdServer for Email include:
• Familiar measurement reports for tracking spend and volume
• The ability to bill once for ads regardless of where they are served
• Leverage existing sales programs and insertion orders and expand distribution into email
• Backfill email ad spots with Email Monetization inventory once ad server caps have been met
• Have a single view for a campaign independent of which platform they run on
PowerInbox provides marketers, agencies and publishers with dynamic, real-time and personalized email solutions which increase email engagement and revenue. Email Monetization is an email based, personalized content recommendation solution which increases reader engagement while providing incremental revenue for email publishers. Clients enjoy 30% higher engagement rates and 4X ROI. PowerInbox is venture backed and works with all existing email programs, supporting over 5 billion emails a month from leading marketers, publishers and agencies including the NFL, CNN, Hearst, Priceline, Weight Watchers, Sephora and Showtime. For more information about PowerInbox, please visit powerinbox.com.