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Help Your Audience Achieve their New Year’s Goals with Dynamic Email

January 5, 2018  •  By: Renee Chemel

New_Years_Resolution

Somehow another year has passed—again! While it’s easy to get stuck on everything that didn’t go well in 2017, focusing instead on plans for the year ahead is much more productive.

In early January, people are squarely in New Year’s resolution mode, but often aren’t sure where or how to start. Quite often people take to Google, plugging away with common resolution ideas like “lose ten pounds in a week,” or “how to get more done this year,” and so on.

All the ideas can become overwhelming, however, causing goals to fall to the wayside. Want to help your audience reach their goals while also reaching yours? Create an email campaign that will incentivize customers to try new ways of achieving what they want in 2018.

Since people are less apt to spend big money in January, focusing your email campaign around resolutions a way to keep customers more engaged than overwhelmed.

The holidays deplete most of our bank accounts, and by January we are ready for a change in direction. Engage subscribers with dynamic New Year’s Resolution offers they will want to commit to by creating eye catching (and fun!) CTAs. For example, you can invite subscribers to sign up for a new gym membership or program with an attention-grabbing button. Incorporate rotating images to make your email campaign fun while also ensuring a subscriber never sees a stale offer by changing the deal based on the time a subscriber opens his/her email.

By incorporating dynamic components and advertisements into your email campaigns, you will keep your subscribers motivated to reach their goals (and yours at the same time). Let your New Year’s e-mails set the precedent for what will come for the remainder of the year through creative, relevant copy and cutting edge integrations. Sounds like a solid New Year’s resolution to us!

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Get the inside track on the latest AdTech & MarTech news, trends and strategies.

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You direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.