8coupons Drives Higher Revenue, Click-Through with AdServer for Email
8coupons strives to help its subscribers get the most out of daily life so they can work less, and play more. By helping its subscribers find deals to get “life” done, they also help them discover life’s fun surprises along the way!
Looking to give users more engaging, relevant content they want, and add a new source of revenue in the process, 8coupons added PowerInbox’s AdServer for Email email monetization to its daily email newsletter.
With live-on-the-open content delivered automatically to subscribers on any device, AdServer for Email added more value with a marquee-size above-the-fold placement of complementary content. AdServer for Email’s highly personalized, real-time optimized content and customization options allowed 8coupons to tap into PowerInbox’s sophisticated ad network to design and test various formats, content categories, and more to optimize response and drive click-through rates.
8coupons founder Landy Ung says getting started with AdServer for Email was extremely easy. “Implementation was seamless. We connected our development team with PowerInbox’s development team, and they made it happen within a few hours.” So far, Landy says the results speak for themselves. “We’ve seen positive results with the integration of PowerInbox’s AdServer for Email into our email campaigns.”