Star Wars fans around the world are anxiously awaiting today’s premiere of Rogue One: A Star Wars Story to finally learn the backstory that launched the legendary film series. And, it occurred to us that the captivating premise that’s made Star Wars such a tremendous hit across multiple generations is actually quite similar to the battle that plays out across the email marketing galaxy every day. The conflict between good and evil—aka staying out of spam filters. The rebellious tenacity. The calculated risk. The ongoing hope for victory against seemingly insurmountable odds.
The good news is that, like the great Jedi himself, Luke Skywalker, modern marketers also have a great and powerful Force on their side—The Force of PowerInbox—that can keep campaigns from going to the Dark Side.
Just as Luke and his band of Rebels relied on tremendous creativity, pizazz and the element of surprise to overcome legions of TIE-fighters in their bid to destroy the Death Star, PowerInbox’s DynamicMail elements can give marketers that same leg up on the competition. Adding eye-catching features like our dynamic pop-up, moving tickers and live social media feeds—all with precision personalization—is simple, easy and effective. By infusing campaigns with the creativity and moxie that’s critical to catching audiences’ attention among the legions of competitors in their inboxes, marketers can win the battle for readers’ eyes—and clicks.
And, no Star Wars fan can forget the compelling holographic video of Princess Leia pleading for Obi-Wan Kenobi’s help after she’d uploaded the plans to the Death Star to R2D2. Just as that video drew viewers in, captivated by the tension, emotion and fear of the moment, play-on-the-open video embedded in marketing emails can have the same compelling effect on audiences, drawing them in with dazzling images, suspense and emotion.
As any experienced marketer knows, it costs just as much to send bad emails that bore readers and ruin your reputation as it does to send relevant, dynamic and engaging emails that wow readers and elicit action.
Don’t let boring emails put the invisible “Force choke” on your subscriber list like Darth Vader slowly snuffing the life out Admiral Ozzel. Instead, wow them with spectacular dynamic elements, relevant content and powerful personalization.
A lightsaber duel wouldn’t hurt either.