The travel industry is the second-fastest growing sector in the world, and global online travel market is predicted to reach almost $818 billion by 2020.
But with this growth and opportunity comes increased competition from publications fighting for travelers’ attention (and precious dollars). While travel publishers are already operating on thin margins to keep prices low for travelers, pennies on the dollar can have a major impact on revenue.
Operator of a series of travel comparison sites, Travel Media Direct, also faced this challenge. Although they have a distinct advantage by sourcing and providing highly targeted leads to airlines, hotels, cruise operators, and more, they generate these leads by distributing up to 5 million email newsletters a month to their subscribers. In addition to dealing with general business-related costs on top of paying for an email service provider (ESP) to support their extensive subscriber list, they knew it was crucial to find another way to monetize their business and earn passive income. That’s when they turned to email list monetization.
To take back control of their lead generation budget and maximize revenue, they integrated PowerInbox to monetize their newsletters with a reputable advertiser network, successfully boosting monthly revenue by up to $2000, without any extra effort on their part.
Learn more about their email monetization strategies in our latest case study here.