By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further.
Enter: Push notification monetization.
Browser-based desktop and mobile push notifications are already helping publishers create immediate, 1:1 interaction with subscribers. Fortunately, they’re also helping to offset some of the loss of audience and revenue created by social media algorithm changes that push publishers’ content off the newsfeed.
Monetizing those notifications provides publishers with a mostly untapped opportunity to engage audiences, satisfy advertisers and create a new revenue stream. By dropping highly personalized, custom curated native ads into notifications, publishers gain a high-visibility channel that monetizes every single view, reaching virtually 100% of subscribers.
In many ways, notification monetization mimics the 1:1 interaction of email, but with a much more immediate connection. Unlike email, which is opened and viewed at the recipients’ leisure, push notifications deliver instant updates about important news, breaking stories and other opt-in features.
Because of this breaking-news urgency, notifications command subscribers’ attention, with monetization generating over $5 RPM with 1.4% CTR. In fact, push notifications offer a double-monetization opportunity: not only can publishers monetize the notifications, but when subscribers click-through, it drives traffic back to your site where visitors will see ad units there, as well.
Thinking of taking push monetization for a test drive? With our turn-key solution, there’s no long-term commitment, and our automated ad fill via the PowerInbox Advertiser Network means there’s no direct sales burden required. We’ve partnered with many of the leading notifications platforms to give you simple start-up and reliable technology you can trust.
And the best part is, our consolidated metrics in the PowerInbox dashboard give you real-time performance data so you can know what’s working, or what’s not, and make adjustments on the fly.
Download The Power of Push Notifications – The New Revenue Opportunity for Publishers and learn more about how this emerging monetization channel can work for you.
If you’d like to learn more or request a demo, get in touch with us today.