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Publishers Drive 22% Higher Revenue with Automated, Personalized Messaging

November 24, 2020  •  By: Joanna Wayburn

personalized messaging growth

PowerInbox recently published a momentum press release announcing that our publisher partners have experienced a 22% increase in revenue and 14% higher email CTRs since mid-March when the COVID-19 virus reached pandemic levels. On top of that, they have seen a YoY 21% increase in email opens.

These amazing statistics are proof of the incredible value that personalized, automated messaging offers.  Also, as trust in social media is getting weaker, email proves itself as a critical channel for audience engagement and revenue.

As our CEO, Jeff Kupietzky, said:

“Now more than ever, consumers are demanding more personalization and more relevant, useful content from the publishers they trust. These results prove that using PowerInbox’s automated platform not only makes it fast and easy for publishers to deliver that precise personalization at scale, but it also drives real, bottom-line growth at a time when publishers need it most.”

Driven by an increasing demand for technology that automatically curates content and delivers it to the right audiences, PowerInbox has seen a 22% YoY new customer growth, with more than 700 publishers now using the platform. As a result, we have grown our team by nearly 30% so far in 2020, and we expect to grow by an additional 40% by the end of the year.

Contact us to learn more about PowerInbox’s automated, personalized messaging platform, and how it can help you increase audience engagement and revenue.

Read the full press release here.

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Get the inside track on the latest AdTech & MarTech news, trends and strategies.

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.