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Everything email. Resources that will help your campaigns perform better and make you look like a genius.

InsiderInbox Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Greetings! With Spring just right around the corner, many of us are looking forward to a time of renewal, reinvigoration and excitement as nature blooms with life once again. This month, our InsiderInbox expert brings some of those same attributes to the marketing tech stack—helping your current efforts bloom with a supplemental solution that drives […]

March 14, 2019
  •  By: Renee Chemel

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How to Hypertarget Your Online Audience

You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]

March 7, 2019  •  By: Renee Chemel

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Why the KISS Principle is the Key to Successful Advertising Today

Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns. The pressure is intense — pressure to maintain, pressure to improve, pressure to try out […]

February 28, 2019  •  By: Renee Chemel

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7 Expert Tips for Digital Monetization

Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]

February 21, 2019  •  By: Renee Chemel

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Back to Basics

Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]

February 14, 2019  •  By: Renee Chemel

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