The holiday season is a time of sparkle and shimmer, celebrating with family and friends and, of course, massive retail frenzy. The National Retail Federation is predicting 2016 will be a banner year, with holiday sales up 3.6% to $655.8B, well above the 10-year average. Online shopping is expected to be more popular than ever, […]
November 24, 2016
• By: Renee Chemel
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Welcome back, InsiderInboxers! This has been such a fun and eye-opening series for us, and I hope you’re enjoying it, too. In the last issue, we heard from Fluent CMO Jordan Cohen about why great creative, storytelling and art is just as important in modern marketing as the data analytics. It’s a great perspective, restoring […]
November 17, 2016 • By: Renee Chemel
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Welcome to the newest issue of Insider Inbox, where we hear from some of the biggest influencers in digital marketing about their take on the current—and future—state of the business. Last time, we heard from David Daniels, founder of The Relevancy Group, who told us about how important it is for digital marketers to master […]
November 4, 2016 • By: Renee Chemel
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Thanks for checking out the latest issue of Insider Inbox, where we get a peek inside the minds of some of the most influential digital marketing experts and their perspective on the state of the business, both today and tomorrow. In our last installment, Jose Cebrian with Merkle explained how he believes cross-channel individual-level targeting […]
October 17, 2016 • By: Renee Chemel
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As the leaves start to change and pumpkin spice EVERYTHING makes a comeback, consumers start to groan about how “early” retailers and brands start rolling out holiday promos. But, for marketers, holiday plans and budgets have already been in place for months—we started thinking about Black Friday in mid-summer! By now, campaign roll-out is in […]
October 10, 2016 • By: Jeff Kupietzky
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