When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]
July 20, 2017
• By: Renee Chemel
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Even in a world as social media driven as ours is today, people still rely heavily on e-mail, perhaps even more so than social media. According to the Radicati Group in a February 2017 study, the estimated number of global e-mail users topped 3.7 billion, with the number of e-mails sent per day an estimated […]
July 13, 2017 • By: Renee Chemel
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Summer is here! That means we’re half way through the year…Have you checked in on where you stand against your annual goals? Now is a great time to do so, before the holiday marketing season kicks into high gear in just a few short months. In this edition of InsiderInbox, we head to the Netherlands […]
June 22, 2017 • By: Renee Chemel
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For those on the outside, a marketer’s job is to drive a greater awareness to a business or product in hope of improving sales. Nothing more, nothing less. There’s much more to it: marketers must also be keen strategists, observers of the world and their customers’, and most importantly creative. They must possess curiosity and […]
June 16, 2017 • By: Renee Chemel
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When we type “marketing” into Google, we get 1,760,000,000 results. Who knows—by the time you Google “marketing,” that number may increase by a several hundred thousand. The first Google page has a sizeable number of results—so why bother going to the second or third page? The reality is most stop reading halfway down the first […]
June 1, 2017 • By: Renee Chemel
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