For marketers, staying ahead of the trends and evolution in the industry is a primary objective. Keeping a finger on the pulse of what’s happening now—and what’s coming down the pike—is crucial to staying relevant, keeping your audiences engaged and wowing your boss with smart, successful strategies. To help you stay on top of what’s […]
It’s no secret that media outlets have been in a constant scramble over the last decade trying to compete with and keep pace with online innovation that seems relentlessly determined to erode their audience and revenue.
With all of this year’s showmanship, grandstanding and controversy, it might be hard for some of us to imagine any valuable lessons coming out of the 2016 presidential election. Others may think the entire thing so far has been a demonstration of exactly what NOT to do. But, despite all the arguing, finger-pointing and raucous […]
Social and mobile advertising have gotten a lot of attention lately as marketers flock to these new platforms. The problem is, both are very expensive, which makes them inaccessible on smaller budgets, and ultimately they’re controlled by the platforms themselves, not you – the advertiser. Wouldn’t it be great if there were some tried-and-true channel […]