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Everything multichannel. Resources that will help your campaigns perform better and make you look like a genius.

Climbing to New Heights – A Look at 2018

In 2018 we conquered challenges and climbed to new heights. Check it out! At PowerInbox, 2018 was a dynamite year. Even though 2019 is already in full swing, we’re still calibrating our engines and fine-tuning our strategy for the next 11-ish months (a good entrepreneur is always thinking and evolving), and looking back at all […]

January 9, 2019
  •  By: Renee Chemel

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UX vs. Ads: How to Achieve the Right Balance

As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue.

December 27, 2018  •  By: Renee Chemel

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InsiderInbox: Interview with Todd Lebo

Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2.

December 17, 2018  •  By: Renee Chemel

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How Publishers Can Overcome Fake News Challenges

The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The […]

October 18, 2018  •  By: Renee Chemel

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A Guide to Using Color Psychology in Marketing

How people react to a certain color on your ad, website or landing page has a direct effect on your conversions. Will they click the button on your call-to-action? Will they read your pop-up graphic? Will they notice your email subscription box? Did you know that your conversion rate can increase without changing anything about […]

September 20, 2018  •  By: Renee Chemel

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