PowerInbox recently hosted an exciting virtual roundtable event called “Own Your Audience“!
This roundtable was about how using automated, personalized, multichannel messaging can help publishers build one-on-one relationships with their audience to drive higher engagement, traffic and revenue.
With so much competition for audiences’ attention, engaging them—and keeping them engaged—is getting harder every day.
Publishers need tools that allow them to own their own audience, instead of relying on third parties like social and search platforms.
PowerInbox’s CEO, Jeff Kupietzky, moderated a powerhouse panel comprised of these industry leaders:
- Chris Park, Product Leader @Microsoft
- Stephanie Layser, VP Advertising Technology & Operations @News Corp
- Amanda Dean, Head of Programmatic Partnerships and Strategy @ IBM Watson Advertising