Email advertising is no joke! And to prove that point, we hosted a webinar with the leading resource for investing – The Motley Fool – on April Fool’s Day this year to discuss how they leverage email advertising to achieve their marketing goals.
PowerInbox CEO Jeff Kupietzky was joined by Laila Husain, Channel Manager for The Motley Fool, for an insightful and interactive Q&A. The conversation focused on how The Motley Fool has driven hundreds of new monthly subscribers to their highly respected investment publications through the power of high quality, strategically placed native ads within email newsletters.
Jeff also touched on some of our recent survey findings that found nearly 60% of email newsletter subscribers will click on ads in emails if the content is relevant, and 50% want personalized ads that are customized to their interests. Jeff also dug into trust’s role in email and how most people will open an email if they trust the publisher sending it.
I don’t want to give everything away, but if you’re interested in diving into the power of email and how brands can (and should) leverage it within their own digital marketing strategies, check out the full webinar recording below.