PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss the importance of trust in publishing during this time when the media landscape is full of fake news and misinformation.
Audiences are becoming content connoisseurs. Not only are they more particular about what content they consume, but also about where they read it. Thus, establishing your credibility and reputation as a premium publisher, while also publishing high-quality content, has never been more important.
In this webinar, the panel discusses the importance of trust in a publisher’s strategy. They explore the strategies they use to build trust, how the topic of trust is impacting their monetization efforts, and how they are starting to better understand their audiences’ digital experiences. They also discuss new technologies they are using to help them build trust and credibility.
The panel of experts was comprised of some heavy hitters from the digital publishing industry:
- Jeff Kupietzky — CEO @PowerInbox
- Jeff Turner – Head of Commercial Product @The Washington Post
- Michelle Buffardi – VP Digital @Discovery Digital Studios
- Will Roth – VP Content & Strategy @The Foundry (Meredith Corp)
Learn from them about what your company can do to establish trust and credibility during this challenging time of rampant misinformation. Access the full webinar recording, here.
