We’re about to say goodbye (and good riddance) to 2020 and ring in 2021. But despite the many obstacles and challenges we faced this past year, PowerInbox continued to innovate and grow, so we can continue providing the best service for our customers and partners.
So, just how good was 2020 despite the COVID-19 pandemic and global turmoil? You can check out our company momentum, here, and also take a look at the info below:
A Wealth of Content Across Channels
In 2020, our network reached over 300M unique monthly users with 20B monthly emails running our code in 10,000 newsletters. But, it doesn’t stop there. 25B push messages were sent to over 20M users, helping publishers drive incremental traffic and revenue.
The key is to leverage all your owned channels with multichannel personalization and messaging. We put together this Guide to Multichannel Personalization for Publishers to explain more about how to incorporate it and the benefits of doing so.
The Secret to Audience Engagement: Our 2nd Annual Survey
Last year, we released our 2nd annual survey results in a report called “2020 Report on Trust, Usefulness and Relevance: The Secret to Audience Engagement”. We surveyed 1,000 consumers, and it turns out, email is still one of the best channels for reaching and engaging with an audience. It’s trusted, reliable, and it gives both publishers and subscribers control.
This year, we’ll be releasing the results of our the 3rd annual survey! Keep an eye out for the topic and results coming later this month…
We Shared Advice
Our CEO Jeff Kupietzky shared his wisdom with a variety of publications this year. Here are some highlights:
- 4 Factors for Advertisers to Choose Publishers to Spend With
- 3 Steps to a Strong Digital Strategy for Publishers
- 3 Ways Advertisers Can Engage New Audiences
- 5 Ways Publishers Can Level-up Personalization for Engagement and Revenue
He also filmed a video series called “Thinking Outside the Inbox” in which he shares a wealth of knowledge over the course of 12 videos. You can access them here.
The Power Behind PowerInbox
We continued our blog series: The Power Behind PowerInbox, giving you a personal introduction to our employees! You can check out some of the features we’ve published this year, below:
- Senior Fullstack Developer, Rami Yohay
- Data Team Lead, Patrick LaShell
- GM, PowerInbox’s Messaging Service Platform, Jonathan Stefansky
- Junior Developer, Guy Ginton
- Account Manager, Tracy Choi
Stay tuned for more posts coming this year!
We Rocked Virtual Events
In-person events were canceled in 2020 due to the pandemic, so we pivoted to online events and hosted a number of roundtable discussions and webinars with industry leaders. Here are some of the highlights.
- Goodbye, Cookies. Hello, Alternative Strategy
- The Antidote to Fake News
- Alternative Monetization Sources
- Roundtable: Post-COVID
- Roundtable: Post-Cookies
- Roundtable: Post Consumer (r)Evolution
You can access all of our 2020 virtual events from our Events page.
We’d like to thank our partners and supporters for helping us achieve the above successes in 2020. We’re excited to see what 2021 brings!