Based in Northern California’s premier wine country, Sonoma Media Investments (SMI) manages 4 different publications and sends out 17 different newsletters that reach over 100,000 people. They understand the importance of maintaining strong connections with their subscribers, but they also know the value of driving revenue.
To boost revenue, they began by selling direct ads in their newsletters before trying out a well-known email advertising provider. However, uploading creatives to the system took hours that they didn’t have to spare, and they juggled multiple systems just to monitor performance.
That’s where the PowerInbox Ad Network came in. SMI turned to PowerInbox to streamline their ad operations, allowing them to improve efficiency while also capitalizing on every monetization opportunity through backfill of unsold inventory and tracking performance seamlessly through PowerInbox’s integration with Google Ad Manager.
Learn more about how they saved hours of productivity each week in our latest case study.