The Motley Fool is one of the most respected and successful resources for investors, providing financial advice for investors through various stock, investing, and personal finance services.
The company takes an aggressive, cross-channel approach as part of their new user and member acquisition, covering search, social, display and native to attract subscribers.
In order to add a unique channel to its mix, The Motley Fool began using PowerInbox’s Advertising Network to place native and display ads within newsletters. A recent survey we ran found that nearly half of The Fool’s target audience—the Baby Boomers, age 55 and up—subscribe to email newsletters, and a majority click on ads they see in those emails if the content is relevant.
Using our ad network, The Motley Fool was able to effectively reach their demographic and garner placements in qualifying financial publications and widely read media outlets like Reader’s Digest, thus driving hundreds of new subscribers each month and helping optimize their cost per acquisition (CPA).
Learn more about how they accomplished this feat in our latest case study.