We are thrilled to announce that it’s been exactly one year since our AdServer for Email hit the market, and we couldn’t be more pleased with its success. And, it’s all thanks to you, our customers.
Because of your support, trust and investment in our platform, our technology and our team, AdServer has grown tremendously, and we’re thrilled to be able to fill this gap for so many publishers. Dozens have signed on already, taking advantage of this unique opportunity to integrate their online and email advertising programs and maximize the value of their email subscriber lists. And, based on their success, we look forward to continued growth for this product and it’s potential.
Over the past year, we’ve served up hundreds of millions of CPM-billable ad impressions, opening up a lucrative new revenue stream for publishers, allowing them to leverage existing advertiser relationships and insertion orders to deliver multi-channel marketing opportunities, while enabling their advertisers to reach the highly coveted opt-in subscriber base. As a result, we’ve seen publishers earn quadruple the revenue with AdServer that they were previously earning with conventional flat-rate billing. For others, profits are up 10 or 20 percent, and growing.
Not to mention, the ability to manage online and email campaigns together in a seamlessly integrated system saves countless hours of time, eliminating the hassle of tracking, reporting and billing from two separate systems. In fact, for today’s ultra-busy digital marketer, the ease of management and time savings might just be the biggest benefit—the increased revenue is just icing on the cake!
As we celebrate this exciting milestone heading into the holiday season, we want you to know that we’re extremely grateful for every single one of you. You, our customers, are our inspiration, our motivation and the muse that fuels our innovation. At PowerInbox, our entire team is driven to give both marketers and publishers the tools they need to excel, to generate ROI and profits, all while making your life easier and less stressful.
To learn more about how you can get in on this money-making, time-saving opportunity with AdServer for Email, click here to get started!
Happy AdServersary to us, and Happy Holidays to all of you!