PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss the impending end of third-party cookies and how publishers should adjust their strategies to reduce reliance on them.
PowerInbox’s CEO, Jeff Kupietzky, was joined by quite a few special guests. Michele DeVine, Buzzfeed’s Senior Director of Programmatic & Commerce Partnerships, did a fantastic job moderating the discussion. Daniel Papalia, Director of Programmatic Revenue & Strategy at DotDash, and Stephanie Layser, News Corps’ VP Advertising Technology & Operations, beautifully leveraged their know-how and experiences to share their thoughts on the future of advertising without 3rd-party cookies.
Google recently announced that they will end the use of third-party cookies in Chrome, which has been a long time coming. Ad targeting and personalization is going to change, and RTB will be seriously impacted. Publishers need to explore multichannel messaging alternatives using first-party data and reduce their reliance on cookies if they are going to not only succeed but thrive in the future.
Learn from these experts about what the future holds and how you can prepare. Watch the full webinar recording, here.