ad personalization

What Does Ad Personalization Mean for Publishers?

Posted: November 25, 2020By: Jeff Kupietzky

Consumers have spoken and their message is clear: They want ad personalization. 

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facebook advertising alternatives

The Top 3 Facebook Advertising Alternatives

Posted: November 8, 2020By: Renee Chemel

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

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advertising engagement

3 Steps to Building an Advertising Engagement Strategy

Posted: November 1, 2020By: Jeff Kupietzky

Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.

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antidote for fake news

The Antidote for Fake News [Webinar]

Posted: October 29, 2020By: Joanna Wayburn

PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss how publishers and advertisers are working together to battle misinformation in this booming era of fake news.

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multichannel ad revenue

What’s Multichannel Ad Revenue — And How Do You Calculate It?

Posted: October 25, 2020By: Jeff Kupietzky

You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.

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email advertising examples

The Best Email Advertising Examples [For Publishers]

Posted: October 18, 2020By: Renee Chemel

Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.

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multichannel advertising

What is Multichannel Advertising vs. Multichannel Marketing?

Posted: October 4, 2020By: Jeff Kupietzky

Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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post covid roundtable

What’s In Store For Us Post COVID? [Roundtable]

Posted: September 24, 2020By: Joanna Wayburn

PowerInbox recently hosted an intriguing roundtable discussion about the effect COVID is having on digital publishers, and how they are planning on adapting to the “new normal” that we find ourselves in.

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how publishers choose ad content

Choosing the Right Ad Content Without Putting Off Readers: Top 3 Tips for Publishers

Posted: September 8, 2020By: Renee Chemel

Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.

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optimize apple news campaigns

How Can Advertisers Optimize Their Apple News Campaigns?

Posted: September 6, 2020By: John Kuempel

Apple News is an incredibly valuable resource for advertisers. It’s a crisp, clean, mobile-friendly platform that provides consumers with handpicked content from their favorite media outlets. And it’s accessed by over 125 million monthly active users.

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