Email deliverability is a constant concern of email marketing campaign managers and publishers. While it will always be challenging to achieve 100% success in delivering your marketing content, with some simple and inexpensive adjustments you can improve the delivery rates of the messages you send with minimal investment. Below we’ll define common terminology, then detail […]Read more
We’re excited to introduce you to PowerInbox Sales Support Engineer, Alex Zemelshteyn! He’s been with the company for a little over 6 months and has already made a huge impact. He was originally born in Ukraine but moved to New York when he was 7 years old. He currently resides in Brooklyn. Let’s get to […]Read more
As previously announced on the Chromium blog, Chrome 80 will include a new, quieter notification permission request system. This new system, designed with the intent to allow for useful notifications while addressing customer complaints about excessive prompting for subscriptions, attempts to automatically reduce the visibility of the permission prompts based upon a number of performance […]Read more
Welcome back to our new series that features the people who drive the power in PowerInbox: our employees! This month we’re getting to know Sun Kyu Choi, our Ad Operations manager. He was originally born in Seoul, but has been living in New York for over 25 years. Fun fact: he used to play video […]Read more
Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully […]Read more
We just rang in 2020, but 2019 was a great year for all of us at PowerInbox. For that reason, we’ve decided to reflect on how we left our mark on 2019 while also looking optimistically forward to a successful 2020. So, just how good was 2019? Let’s take a look! We Won Some Awards […]Read more
With social media offering a less-than-stable solution for publishers to monetize their content (you can learn why here), publishers have begun turning to other channels out of necessity. Email monetization proved an ideal channel to fill the gap and provide a way to connect with audiences since it’s a channel that publishers have complete control […]Read more
Based in Northern California’s premier wine country, Sonoma Media Investments (SMI) manages 4 different publications and sends out 17 different newsletters that reach over 100,000 people. They understand the importance of maintaining strong connections with their subscribers, but they also know the value of driving revenue. To boost revenue, they began by selling direct ads […]Read more
One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web. Many online businesses have built a thriving market in user behavior data that can be effectively leveraged to improve accuracy and efficacy of marketing efforts. Many online storefronts adopt these policies […]Read more
According to Campaign Monitor, the average expected click-through rate of an email campaign should be around 2.5%. If you’re spending a lot of money on email-based advertising, this statistic can be sobering. However, you have a number of different knobs you can turn with the goal of either meeting this number or improving on it. […]Read more
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