Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.Read more
You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.Read more
Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.Read more
Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.Read more
PowerInbox recently hosted an intriguing roundtable discussion about the effect COVID is having on digital publishers, and how they are planning on adapting to the “new normal” that we find ourselves in.Read more
Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.Read more
Apple News is an incredibly valuable resource for advertisers. It’s a crisp, clean, mobile-friendly platform that provides consumers with handpicked content from their favorite media outlets. And it’s accessed by over 125 million monthly active users.Read more
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