publishers own your audience

Industry Insights: Own Your Audience

Posted: February 25, 2021By: Renee Chemel

In a recent PowerInbox roundtable discussion with leaders in publishing and advertising, we polled the viewers asking if they were optimistic about 2021. Despite the hardships and unpredictability of 2020, a whopping 88% of viewers and participants said “yes”.

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customer attention

How to Attract and Keep Customer Attention

Posted: February 19, 2021By: Jeff Kupietzky

As business philosopher Jim Rohn once said, “One of the greatest gifts you can give to anyone is the gift of attention.”

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importance of trust in publishing

The Importance of Trust in Publishing [Webinar]

Posted: February 14, 2021By: Joanna Wayburn

PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss the importance of trust in publishing during this time when the media landscape is full of fake news and misinformation.

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personalize content audience trust

Publishers Must Personalize Content to Keep Audience Trust

Posted: February 1, 2021By: Joanna Wayburn

PowerInbox recently published a press release announcing that we published our 2021 Digital Publishing Industry Report with YoY data on consumer trends that publishers simply can’t ignore.

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alternative monetization sources

How Publishers Can Find Alternative Monetization Sources

Posted: January 31, 2021By: Renee Chemel

Two major shifts are causing disruption in the publisher space: audience behaviors are changing and traditional ad revenue is dropping. 

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2021 Digital Publishing Industry Report

2021 Digital Publishing Industry Year-Over-Year Report

Posted: January 18, 2021By: Renee Chemel

PowerInbox has released a 2021 digital publishing industry report with some surprising consumer data.

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own your audience

Own Your Audience [Roundtable]

Posted: January 14, 2021By: Joanna Wayburn

PowerInbox recently hosted an exciting virtual roundtable event called “Own Your Audience“!

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difference between martech and adtech

What’s the Difference Between MarTech and AdTech?

Posted: December 17, 2020By: Jeff Kupietzky

There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers. 

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What is MadTech?

Posted: December 9, 2020By: Jeff Kupietzky

The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s.  In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.

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online holiday sales

Surging Online Holiday Sales: The Top 2 Ways Publishers Can Benefit

Posted: December 7, 2020By: Renee Chemel

Despite economic difficulties this year, holiday sales are skyrocketing. And — unsurprisingly — there’s one place customers are going to get their gifts and decorations: online.

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