What Does Ad Personalization Mean for Publishers?
By: Jeff Kupietzky
Consumers have spoken and their message is clear: They want ad personalization.
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The Top 3 Facebook Advertising Alternatives
By: Renee Chemel
Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.
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3 Steps to Building an Advertising Engagement Strategy
By: Jeff Kupietzky
Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.
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The Antidote for Fake News [Webinar]
By: Joanna Wayburn
PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss how publishers and advertisers are working together to battle misinformation in this booming era of fake news.
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What’s Multichannel Ad Revenue — And How Do You Calculate It?
By: Jeff Kupietzky
You know you need to diversify your advertising by launching campaigns across channels. This way, you can reach customers on their favorite platforms — and avoid the risk of putting all your eggs in one basket.
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The Best Email Advertising Examples [For Publishers]
By: Renee Chemel
Looking back, email hasn’t usually been the top choice as far as advertising goes. As such, email advertising presents a fresh new path for publishers who deal with all sorts of challenges.
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What is Multichannel Advertising vs. Multichannel Marketing?
By: Jeff Kupietzky
Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.
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What’s In Store For Us Post COVID? [Roundtable]
By: Joanna Wayburn
PowerInbox recently hosted an intriguing roundtable discussion about the effect COVID is having on digital publishers, and how they are planning on adapting to the “new normal” that we find ourselves in.
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Choosing the Right Ad Content Without Putting Off Readers: Top 3 Tips for Publishers
By: Renee Chemel
Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.
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How Can Advertisers Optimize Their Apple News Campaigns?
By: John Kuempel
Apple News is an incredibly valuable resource for advertisers. It’s a crisp, clean, mobile-friendly platform that provides consumers with handpicked content from their favorite media outlets. And it’s accessed by over 125 million monthly active users.
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