Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.Read more
Apple News is an incredibly valuable resource for advertisers. It’s a crisp, clean, mobile-friendly platform that provides consumers with handpicked content from their favorite media outlets. And it’s accessed by over 125 million monthly active users.Read more
PowerInbox’s CEO, Jeff Kupietzky, recently got a new byline article published on CommPRO! In the article, he discusses 3 ways advertisers can leverage the trust that publications build with their subscribers so they can engage with highly interested and targetable audiences.Read more
You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel.Read more
PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss the impending end of third-party cookies and how publishers should adjust their strategies to reduce reliance on them.Read more
Our CEO, Jeff Kupietzky, recently contributed a bylined article to MarTech Series about how advertisers should choose publishers to spend with.Read more
Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.Read more
Advertisers are leaving Facebook. So where should they go? We were recently asked what the best Facebook advertising alternatives are, so we thought it would be the perfect topic for this week’s edition of “Hope this Helps“.Read more
Apple recently announced that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change will be part of the company’s new mobile operating system, iOS 14, which is expected to launch in September, 2020.Read more
The powerblog is your source for everything multichannel — all the news, resources, tips and tricks you need to help your campaigns perform better and make you look like a genius.
Get the inside track on the latest AdTech & MarTech news, trends and strategies.
you just want to…
June 16, 2017
March 21, 2019
December 18, 2019