how publishers choose ad content

Choosing the Right Ad Content Without Putting Off Readers: Top 3 Tips for Publishers

Posted: September 8, 2020By: Renee Chemel

Being a publisher isn’t easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance between regular content and ad content is challenging and yet it should be a priority when formulating an ad-based revenue strategy.

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optimize apple news campaigns

HTH: How Can Advertisers Optimize Their Apple News Campaigns?

Posted: September 6, 2020By: John Kuempel

Apple News is an incredibly valuable resource for advertisers. It’s a crisp, clean, mobile-friendly platform that provides consumers with handpicked content from their favorite media outlets. And it’s accessed by over 125 million monthly active users.

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advertisers can engage new audiences

3 Ways Advertisers Can Engage New Audiences

Posted: September 3, 2020By: Joanna Wayburn

PowerInbox’s CEO, Jeff Kupietzky, recently got a new byline article published on CommPRO! In the article, he discusses 3 ways advertisers can leverage the trust that publications build with their subscribers so they can engage with highly interested and targetable audiences.   

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hypertargeting online audiences for publishers

5 Benefits of Hypertargeting for Publishers

Posted: August 27, 2020By: Renee Chemel

You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel.

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3rd party cookies webinar

Goodbye, Cookies. Hello, Alternative Strategy [Webinar]

Posted: August 24, 2020By: Joanna Wayburn

PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss the impending end of third-party cookies and how publishers should adjust their strategies to reduce reliance on them.

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Contextual Advertising

What is Contextual Advertising?

Posted: August 17, 2020By: Renee Chemel

Are you a digital publisher still struggling to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest? You’re not alone.

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How Advertisers Should Choose Publishers

4 Factors for Advertisers to Choose Publishers to Spend With

Posted: August 5, 2020By: Joanna Wayburn

Our CEO, Jeff Kupietzky, recently contributed a bylined article to MarTech Series about how advertisers should choose publishers to spend with. 

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KISS: The Key to a Successful Digital Advertising Strategy

Digital Advertising Strategy Success: 3 Ways KISS is Key

Posted: July 28, 2020By: Renee Chemel

Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique and you’ve built a successful digital advertising strategy, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns.

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facebook advertising alternatives

HTH: What are the Best Facebook Advertising Alternatives?

Posted: July 26, 2020By: Renee Chemel

Advertisers are leaving Facebook. So where should they go? We were recently asked what the best Facebook advertising alternatives are, so we thought it would be the perfect topic for this week’s edition of “Hope this Helps“.

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IDFA

HTH: What Can I Do About Apple Disabling IDFA?

Posted: July 19, 2020By: Renee Chemel

Apple recently announced that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change will be part of the company’s new mobile operating system, iOS 14, which is expected to launch in September, 2020.

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