advertising strategy examples

5 Advertising Strategy Examples for Publishers

Posted: January 11, 2021By: Renee Chemel

Show, don’t tell. That’s the motto of any great communicator.

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ad personalization

What Does Ad Personalization Mean for Publishers?

Posted: November 25, 2020By: Jeff Kupietzky

Consumers have spoken and their message is clear: They want ad personalization. 

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audience development strategy

Audience Development Strategy Tips for Publishers

Posted: November 19, 2020By: Jeff Kupietzky

Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.

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email marketing for nonprofits

Quick Guide: 3 Tips for Email Marketing for Nonprofits

Posted: November 15, 2020By: Renee Chemel

Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.

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avoid showing ugly ads

How Publishers Can Avoid Showing ‘Ugly’ Ads

Posted: September 13, 2020By: Shai Drori

It’s no surprise: the Internet has an ugly ads problem. In fact, over a quarter of US consumers use ad blockers, and 47% of them do so because their ads are annoying or irrelevant.

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multichannel messaging for publishers

What Is Multichannel Messaging for Publishers?

Posted: August 16, 2020By: Renee Chemel

We’ve been using the phrase “multichannel messaging” a lot lately, and many people have been asking us to clarify what that actually means. So, in this article, we will take a deep dive into this topic and clear up any questions you may have about it.

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Monetize Email Newsletters

What are the Best Ways to Monetize Email Newsletters?

Posted: July 12, 2020By: Renee Chemel

For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email, and it seems many forget its power.

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Email List Monetization Best Practices

The Top 4 Email List Monetization Best Practices

Posted: July 6, 2020By: Renee Chemel

The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away?

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Email Monetization

A Comprehensive Guide to Email Monetization with Ads

Posted: July 5, 2020By: Renee Chemel

More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI.

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