Kara Trivunovic - Epsilon

InsiderInbox with Kara Trivunovic

Posted: September 14, 2016By: Renee Chemel

Q&A with the Influencers & Experts Driving Digital Marketing Innovation Welcome to the latest edition of InsiderInbox, where we hear from some of the biggest influencers in digital marketing about their take on the current—and future—state of the business.  Last time, we heard from Return Path’s George Bilbrey, who told us why he thinks email […]

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FB_battleground

Advertisers: Here’s How to Avoid the Facebook Battleground

Posted: September 7, 2016By: Jeff Kupietzky

It’s been a rough month for Facebook and its advertising and publishing partners. In case you missed it, here’s a quick rundown: • Zuck and company have been locked in a heated battle with online ad blockers as the two trade technological blows to gain supremacy over the users’ news feeds. Of course, Facebook wants […]

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InsiderInbox with George Bilbrey

Posted: August 17, 2016By: Renee Chemel

Q&A with the Influencers & Experts Driving Digital Marketing Innovation In this insightful new series, we’re taking a deep look into the work of some of the biggest movers and shakers in digital marketing. What makes them tick? What gets them amped up? What do they see as the biggest challenges—and opportunities—down the road? First […]

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Facebook Ads

Publishers: Is Facebook Freaking You Out?

Posted: July 5, 2016By: Jeff Kupietzky

Don’t Panic! Your Ad Secret is Safe with Us Just as publishers had begun to sort of, a little, barely (but not really) get comfortable with Facebook’s Instant Articles—which takes traffic away from native ads on publishers’ pages—the platform has just made things worse for publishers yet again. Back in April, the platform began allowing publishers to […]

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anti-ad-blocker

Email Monetization: The Anti Ad-blocker Your Digital Strategy Has Been Begging For

Posted: June 23, 2016By: Dileep Thazhmon

Ad blocking technology has become the bane of digital marketers. And, it’s easy to see why. According to a recent report by PageFair & Adobe, 198 million Internet users actively use ad blockers to prevent incoming digital ads like banners, pop-ups and in-line adverts from appearing on their favorite websites and social media, and the […]

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Ahead for 2016

What’s Ahead for 2016 & Beyond – Q&A with PowerInbox CEO Jeff Kupietzky

Posted: June 8, 2016By: Renee Chemel

For marketers, staying ahead of the trends and evolution in the industry is a primary objective. Keeping a finger on the pulse of what’s happening now—and what’s coming down the pike—is crucial to staying relevant, keeping your audiences engaged and wowing your boss with smart, successful strategies. To help you stay on top of what’s […]

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Publishers fill the gap

Use Email to Fill the Revenue Gap Left by Social Storm

Posted: April 26, 2016By: Jeff Kupietzky

It’s no secret that media outlets have been in a constant scramble over the last decade trying to compete with and keep pace with online innovation that seems relentlessly determined to erode their audience and revenue. First, it was the move to online publishing that left outlets working overtime to convince advertisers of the value […]

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Win new customers

How to Use Email to Win More Customers

Posted: April 6, 2016By: Dileep Thazhmon

Social and mobile advertising have gotten a lot of attention lately as marketers flock to these new platforms. The problem is, both are very expensive, which makes them inaccessible on smaller budgets, and ultimately they’re controlled by the platforms themselves, not you – the advertiser. Wouldn’t it be great if there were some tried-and-true channel […]

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The Missing Link in Your Multichannel Ad Offering

Posted: March 17, 2016By: Jeff Kupietzky

Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck. Digital spending has become the clear budget leader, with mobile now consuming as much as half the digital budget. But, ironically, as publishers continue to feel the squeeze of declining print ad revenues, […]

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