Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, marketer, and public speaker If you haven’t noticed, we talk a lot about content in our PowerBlog. Specifically, we talk about targeted, or, “relevant content.” And what does it mean to utilize relevant content, exactly? […]Read more
There’s been a lot of buzz lately around drip campaigns. Even for people and businesses who consider themselves seasoned e-mail marketers, the whole automation thing can be a little daunting. At words that sound like they belong in the kitchen sink to the mix? Well it all just seems a little too crazy. Whether we’re […]Read more
The online advertising war has ratcheted up substantially in the last few weeks, with two big announcements that are no doubt keeping publishers awake at night. Within days of one another, both Google and a team of Princeton and Stanford University researchers issued potentially crushing blows to online advertisers and the publishers who depend on […]Read more
Spring holidays don’t end with Easter, Passover, and, well the “holiday” of Spring Break. One of the most festive, and if not important holidays of the season revolves around that special someone who raised you: Yes, we’re talking about Mom. Mother’s Day should always be completely “mom-centered,” so it makes sense to create the day’s […]Read more
Coachella. What is so great about it? For those of us who aren’t 20-something Millennials, Coachella is little more than that trendy concert thing that goes down annually outside of Palm Springs, California. But with hundreds of thousands of attendees and social media audiences in the millions, Coachella is the ideal environment for corporations to […]Read more
Everyday people are slammed with e-mails from multiple sources, many a result from inadvertent or impulsive sign-ups. Rather than hit the unsubscribe button (it takes time!), sometimes e-mails with uninteresting headlines get moved to spam or are ignored altogether. An unfortunate reality is that the e-mails people want to see get lost in the ocean […]Read more
Remember when marketers, publicity firms, and advertising agencies struggled to adapt to the social media driven generation fondly known as Millennials? It was a challenge. No longer could marketers call it a day after putting together catchy copy in a magazine or newspaper. They had to move their ads to Twitter or Facebook. They had […]Read more
Greetings Inboxers! Spring has finally sprung and that means Q1 is nearly coming to an end already! How are you measuring up to your marketing goals so far? We’re excited to share with you the latest installment of the Insider Inbox. This time, we’re talking with Keith Sibson, VP, Product & Marketing at PostUp. One […]Read more
Springtime…is it truly upon us? For those living in harsher climates, the sight of a robin or new leaves on a tree is a breath of fresh air. But spring represents more than warmer weather and greener vegetation. Spring is also the season to travel for a few weeks and gear up for Easter or […]Read more
A full-scale commerce event that in 2016 had over 3,100 attendees, this year’s Shoptalk, scheduled March 19-March 22, is set to attract over 5,000—including yours truly, PowerInbox. Shoptalk is the ideal event for innovators, tech disrupters, and corporate “movers and shakers” to develop strategic partnerships and share the latest technology and business trends. What else […]Read more
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