Q&A with the Influencers & Experts Driving Digital Marketing Innovation Welcome to the latest edition of InsiderInbox, where we hear from some of the biggest influencers in digital marketing about their take on the current—and future—state of the business. Last time, we heard from Return Path’s George Bilbrey, who told us why he thinks email […]Read more
It’s been a rough month for Facebook and its advertising and publishing partners. In case you missed it, here’s a quick rundown: • Zuck and company have been locked in a heated battle with online ad blockers as the two trade technological blows to gain supremacy over the users’ news feeds. Of course, Facebook wants […]Read more
Q&A with the Influencers & Experts Driving Digital Marketing Innovation In this insightful new series, we’re taking a deep look into the work of some of the biggest movers and shakers in digital marketing. What makes them tick? What gets them amped up? What do they see as the biggest challenges—and opportunities—down the road? First […]Read more
Don’t Panic! Your Ad Secret is Safe with Us Just as publishers had begun to sort of, a little, barely (but not really) get comfortable with Facebook’s Instant Articles—which takes traffic away from native ads on publishers’ pages—the platform has just made things worse for publishers yet again. Back in April, the platform began allowing publishers to […]Read more
Ad blocking technology has become the bane of digital marketers. And, it’s easy to see why. According to a recent report by PageFair & Adobe, 198 million Internet users actively use ad blockers to prevent incoming digital ads like banners, pop-ups and in-line adverts from appearing on their favorite websites and social media, and the […]Read more
For marketers, staying ahead of the trends and evolution in the industry is a primary objective. Keeping a finger on the pulse of what’s happening now—and what’s coming down the pike—is crucial to staying relevant, keeping your audiences engaged and wowing your boss with smart, successful strategies. To help you stay on top of what’s […]Read more
It’s no secret that media outlets have been in a constant scramble over the last decade trying to compete with and keep pace with online innovation that seems relentlessly determined to erode their audience and revenue. First, it was the move to online publishing that left outlets working overtime to convince advertisers of the value […]Read more
Social and mobile advertising have gotten a lot of attention lately as marketers flock to these new platforms. The problem is, both are very expensive, which makes them inaccessible on smaller budgets, and ultimately they’re controlled by the platforms themselves, not you – the advertiser. Wouldn’t it be great if there were some tried-and-true channel […]Read more
Offering multichannel advertising opportunities is a no-brainer for publishers looking to generate new revenue and give advertisers more bang for their buck. Digital spending has become the clear budget leader, with mobile now consuming as much as half the digital budget. But, ironically, as publishers continue to feel the squeeze of declining print ad revenues, […]Read more
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