Artificial Intelligence

How AI is changing the Future of Email Marketing

Posted: July 20, 2017By: Renee Chemel

When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]

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4 Email Tips

4 Tips for Regular Email Conversions

Posted: July 13, 2017By: Renee Chemel

Even in a world as social media driven as ours is today, people still rely heavily on e-mail, perhaps even more so than social media. According to the Radicati Group in a February 2017 study, the estimated number of global e-mail users topped 3.7 billion, with the number of e-mails sent per day an estimated […]

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Jordi van Rijn

InsiderInbox with Marketing Consultant – Jordie van Rijn

Posted: June 22, 2017By: Renee Chemel

Summer is here! That means we’re half way through the year…Have you checked in on where you stand against your annual goals? Now is a great time to do so, before the holiday marketing season kicks into high gear in just a few short months. In this edition of InsiderInbox, we head to the Netherlands […]

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5 Ted Talks

5 Ted Talks to Inspire Better Marketing

Posted: June 16, 2017By: Renee Chemel

For those on the outside, a marketer’s job is to drive a greater awareness to a business or product in hope of improving sales. Nothing more, nothing less. There’s much more to it: marketers must also be keen strategists, observers of the world and their customers’, and most importantly creative. They must possess curiosity and […]

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SEO Content

Need Better Google Ranking? Write Relevant Content!

Posted: June 1, 2017By: Renee Chemel

When we type “marketing” into Google, we get 1,760,000,000 results. Who knows—by the time you Google “marketing,” that number may increase by a several hundred thousand. The first Google page has a sizeable number of results—so why bother going to the second or third page? The reality is most stop reading halfway down the first […]

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Drip Campaigns

Why Relevant Content is Essential for Your Drip Campaign

Posted: May 18, 2017By: Renee Chemel

There’s been a lot of buzz lately around drip campaigns. Even for people and businesses who consider themselves seasoned e-mail marketers, the whole automation thing can be a little daunting. At words that sound like they belong in the kitchen sink to the mix? Well it all just seems a little too crazy. Whether we’re […]

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Win the Ad Blocker War

How to Win the Ad Blocker War

Posted: May 11, 2017By: Dileep Thazhmon

The online advertising war has ratcheted up substantially in the last few weeks, with two big announcements that are no doubt keeping publishers awake at night. Within days of one another, both Google and a team of Princeton and Stanford University researchers issued potentially crushing blows to online advertisers and the publishers who depend on […]

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5 Winning E-mail Hacks

5 Winning E-mail Content Hacks

Posted: April 20, 2017By: Renee Chemel

Everyday people are slammed with e-mails from multiple sources, many a result from inadvertent or impulsive sign-ups. Rather than hit the unsubscribe button (it takes time!), sometimes e-mails with uninteresting headlines get moved to spam or are ignored altogether. An unfortunate reality is that the e-mails people want to see get lost in the ocean […]

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Gen-Z

What Every Content Marketer Can Learn from Generation Z

Posted: April 13, 2017By: Renee Chemel

Remember when marketers, publicity firms, and advertising agencies struggled to adapt to the social media driven generation fondly known as Millennials? It was a challenge. No longer could marketers call it a day after putting together catchy copy in a magazine or newspaper. They had to move their ads to Twitter or Facebook. They had […]

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Keith Sibson

InsiderInbox with PostUp’s Keith Sibson

Posted: April 5, 2017By: Renee Chemel

Greetings Inboxers! Spring has finally sprung and that means Q1 is nearly coming to an end already! How are you measuring up to your marketing goals so far? We’re excited to share with you the latest installment of the Insider Inbox. This time, we’re talking with Keith Sibson, VP, Product & Marketing at PostUp. One […]

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