A full-scale commerce event that in 2016 had over 3,100 attendees, this year’s Shoptalk, scheduled March 19-March 22, is set to attract over 5,000—including yours truly, PowerInbox. Shoptalk is the ideal event for innovators, tech disrupters, and corporate “movers and shakers” to develop strategic partnerships and share the latest technology and business trends. What else […]Read more
Daily email newsletters Headlines & Heroes and Need 2 Know are on the cutting edge of giving subscribers exactly what they want: punchy, concise entertainment and news-you-can-use in a format that’s incredibly easy to digest and move on. Delivered six days a week, Headlines & Heroes is a men’s lifestyle e-pub, featuring curated content for […]Read more
Ahhh, a New Year, new opportunities. And, for many, a time for New Year’s resolutions—the annual ritual in which we promise ourselves we’ll do better, but in reality mostly just set ourselves up for failure. That new diet? Maybe lasts two weeks. Gym commitment? Give it a month, tops. Get organized? Only if that box […]Read more
Email breaking news alerts and daily newsletters have given news organizations a powerful way to extend their reach beyond print and online editions to grow engagement, page views, brand awareness and relevancy. In fact, a recent paper published by the Reuters Institute for the Study of Journalism at the University of Oxford found that some […]Read more
The holiday season is a time of sparkle and shimmer, celebrating with family and friends and, of course, massive retail frenzy. The National Retail Federation is predicting 2016 will be a banner year, with holiday sales up 3.6% to $655.8B, well above the 10-year average. Online shopping is expected to be more popular than ever, […]Read more
As the leaves start to change and pumpkin spice EVERYTHING makes a comeback, consumers start to groan about how “early” retailers and brands start rolling out holiday promos. But, for marketers, holiday plans and budgets have already been in place for months—we started thinking about Black Friday in mid-summer! By now, campaign roll-out is in […]Read more
It’s been a rough month for Facebook and its advertising and publishing partners. In case you missed it, here’s a quick rundown: • Zuck and company have been locked in a heated battle with online ad blockers as the two trade technological blows to gain supremacy over the users’ news feeds. Of course, Facebook wants […]Read more
Don’t Panic! Your Ad Secret is Safe with Us Just as publishers had begun to sort of, a little, barely (but not really) get comfortable with Facebook’s Instant Articles—which takes traffic away from native ads on publishers’ pages—the platform has just made things worse for publishers yet again. Back in April, the platform began allowing publishers to […]Read more
Ad blocking technology has become the bane of digital marketers. And, it’s easy to see why. According to a recent report by PageFair & Adobe, 198 million Internet users actively use ad blockers to prevent incoming digital ads like banners, pop-ups and in-line adverts from appearing on their favorite websites and social media, and the […]Read more
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