When you overhear a conversation on AI (artificial intelligence) technology, it’s easy to assume that the people in the discussion are either a) data scientists or b) avid fans of science fiction. AI, a popular subject explored for decades now in films like Metropolis, 2001: A Space Odyssey, and by MIT researchers is typically dubbed […]Read more
Even in a world as social media driven as ours is today, people still rely heavily on e-mail, perhaps even more so than social media. According to the Radicati Group in a February 2017 study, the estimated number of global e-mail users topped 3.7 billion, with the number of e-mails sent per day an estimated […]Read more
Summer is here! That means we’re half way through the year…Have you checked in on where you stand against your annual goals? Now is a great time to do so, before the holiday marketing season kicks into high gear in just a few short months. In this edition of InsiderInbox, we head to the Netherlands […]Read more
For those on the outside, a marketer’s job is to drive a greater awareness to a business or product in hope of improving sales. Nothing more, nothing less. There’s much more to it: marketers must also be keen strategists, observers of the world and their customers’, and most importantly creative. They must possess curiosity and […]Read more
When we type “marketing” into Google, we get 1,760,000,000 results. Who knows—by the time you Google “marketing,” that number may increase by a several hundred thousand. The first Google page has a sizeable number of results—so why bother going to the second or third page? The reality is most stop reading halfway down the first […]Read more
There’s been a lot of buzz lately around drip campaigns. Even for people and businesses who consider themselves seasoned e-mail marketers, the whole automation thing can be a little daunting. At words that sound like they belong in the kitchen sink to the mix? Well it all just seems a little too crazy. Whether we’re […]Read more
The online advertising war has ratcheted up substantially in the last few weeks, with two big announcements that are no doubt keeping publishers awake at night. Within days of one another, both Google and a team of Princeton and Stanford University researchers issued potentially crushing blows to online advertisers and the publishers who depend on […]Read more
Everyday people are slammed with e-mails from multiple sources, many a result from inadvertent or impulsive sign-ups. Rather than hit the unsubscribe button (it takes time!), sometimes e-mails with uninteresting headlines get moved to spam or are ignored altogether. An unfortunate reality is that the e-mails people want to see get lost in the ocean […]Read more
Remember when marketers, publicity firms, and advertising agencies struggled to adapt to the social media driven generation fondly known as Millennials? It was a challenge. No longer could marketers call it a day after putting together catchy copy in a magazine or newspaper. They had to move their ads to Twitter or Facebook. They had […]Read more
Greetings Inboxers! Spring has finally sprung and that means Q1 is nearly coming to an end already! How are you measuring up to your marketing goals so far? We’re excited to share with you the latest installment of the Insider Inbox. This time, we’re talking with Keith Sibson, VP, Product & Marketing at PostUp. One […]Read more
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