CCPA

Your Top 8 CCPA Questions — Answered!

Posted: June 24, 2020By: Jeff Kupietzky

The California Consumer Privacy Act (CCPA) is scheduled to be enforced on July 1, 2020, and it will affect how brands collect consumer data and launch targeted marketing campaigns. Here’s what you need to know.

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Personalization Power at Scale

Personalization Power at Scale [Webinar]

Posted: June 23, 2020By: Joanna Wayburn

We co-hosted a webinar with AdMonsters, a leading resource for learning about digital media and advertising technology, to dive into the power of push notifications.

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PowerInbox Weekly Snapshot

PowerInbox Weekly Snapshot: June 22, 2020

Posted: June 22, 2020By: Joanna Wayburn

The past week was packed with entertaining videos, fun facts, and cool DIY projects. Here are our top picks:

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PowerInbox Receives 2020 Best of Manhattan Award

Posted: June 7, 2020By: Renee Chemel

We are excited to announce that we’ve been awarded the 2020 Best of Manhattan Award in the Software Companies category!

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Ads in Emails

4 Reasons Why Publishers Need to Place Ads in Emails

Posted: May 31, 2020By: Renee Chemel

Over half of the world population — roughly 4 billion people — use email. And they don’t use it lightly. According to Adobe, the average consumer spends three hours each day checking their work email and two hours each day checking their personal email, meaning email takes a five-hour chunk of their daily attention.

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The Power Behind PowerInbox: Guy Ginton

Posted: May 31, 2020By: Renee Chemel

We’re excited to bring you the in(box)side scoop on our very own Junior Developer, Guy Ginton!

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Personalized Messaging: Push It to the Limit [Webinar]

Posted: May 13, 2020By: Renee Chemel

During these difficult times, publishers are under tremendous pressure—they’re losing viewers to social networks and dealing with constrained resources, all while viewers continue to expect real, authentic, and timely content.

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The Netflix Queue Culture and What it Means for Ads

Posted: May 10, 2020By: Renee Chemel

Among the many revolutions computers have brought us, few have been as drastic as the wholesale switch to digital media distribution and entertainment. At the forefront of this charge is Netflix, whose market share grows every day at the expense of traditional media vendors. 

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The Power Behind PowerInbox: Tracy Choi

Posted: April 21, 2020By: Renee Chemel

Our next featured employee in our “Power Behind PowerInbox” series is Tracy Choi!

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How The Motley Fool Uses Email to Achieve Marketing Goals [Webinar]

Posted: April 7, 2020By: Renee Chemel

Email advertising is no joke! And to prove that point, we hosted a webinar with the leading resource for investing – The Motley Fool – on April Fool’s Day this year to discuss how they leverage email advertising to achieve their marketing goals.

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