The Impact of Marketing Intelligence on AdTech

Posted: April 13, 2018By: Renee Chemel

AdTech has been a buzzword in the digital and marketing worlds for a couple of years now. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. AdTech methodologies deliver the right content at the right time to the right consumers, so […]

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InsiderInbox with Content Marketing Expert – Michele Linn

Posted: April 5, 2018By: Renee Chemel

Happy Spring, everyone! We have a very special treat for you this month in our InsiderInbox series. Michele Linn is a widely recognized content marketing expert whose insight and influence have earned her a spot on Folio’s Top Women in Media, as well as numerous speaking engagements and hundreds of byline articles over the last […]

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The Inevitable Convergence of AdTech and MarTech

Posted: April 2, 2018By: Renee Chemel

Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts. The publishers’ aim is therefore simple: […]

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Email Monetization

What’s New (or Not So New) in Email Monetization?

Posted: March 26, 2018By: Renee Chemel

The past few years have been very fruitful for email marketing. Not only is it still the cheapest way to  successfully reach your target audience but it’s also the most effective. Having absolute freedom in creative formats, length and content in general, companies are open to create emails that are more technologically sophisticated, visually rich […]

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Five AdTech Trends

5 AdTech Trends To Watch

Posted: March 11, 2018By: Renee Chemel

While it’s true that twenty five years ago we may have expected greater technological advances by this year (think flying cars, and robot companions), strides have definitely been made. From Tesla’s self-driving cars, to innovations in social media, to advances to robotics, the needle is being moved forward, just not as quickly as we had […]

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AMP Ready

Google’s AMP for Email Validates Relevance & Future of Dynamic Email

Posted: February 28, 2018By: Jeff Kupietzky

Despite the drumbeat of some who keep insisting that email is dead or dying, Google has taken a major step to validate its relevance and solidify the future of dynamic, engaging email as a mainstream medium. As an early Valentine’s Day gift to publishers, the company launched its new Gmail Developer Preview of AMP for […]

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Getting Groovy

Getting Groovy with Ready API

Posted: February 12, 2018By: John Kuempel

Welcome to our new monthly techie blog… Ready API is a web service testing suite produced by SmartBear. It started out as a single product, SoapUI and allowed users to write tests for SOAP-based web services over ten years ago. It has a feature-rich UI that allows you to write many tests without the need […]

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InsiderInbox with the Incomparable Brian Carroll

Posted: February 8, 2018By: Renee Chemel

Greetings Inboxers! What a whirlwind it’s been over the last few months. We celebrated our AdServer’s 1-year anniversary, and some record-setting milestones for our business—all of which is thanks to you, our loyal customers. We’re grateful to be a part of your business, and for the opportunity to help you achieve your goals! Speaking of […]

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Super Bowl 2018

Super Bowl Sunday Is Here, Whether You Like It Or Not!

Posted: January 31, 2018By: Renee Chemel

Ah, Super Bowl season is upon us. A unique time of year set aside for drinking lots of beer, eating nachos, wearing ridiculous looking radio headsets, and swearing at your TV to players that cannot actually hear you. Sounds lovely, doesn’t it?  Probably if you love football. But there are some, like me, who love […]

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MarTech and AdTech

Adtech and MarTech – Good Buddies

Posted: January 26, 2018By: Renee Chemel

AdTech and MarTech: two hot button words in the advertising/marketing space backed by new approaches, concepts, and tools that are reshaping how businesses make money. They’re very different, but also exceptionally complimentary. And if there were a Facebook profile to represent their relationship, the status would certainly be #itscomplicated. The key distinction between advertising and […]

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