Apple recently announced that it’s changing the Identifier for Advertisers (IDFA) settings on iOs devices, such as iPhones and iPads. This change will be part of the company’s new mobile operating system, iOS 14, which is expected to launch in September, 2020.Read more
Email, being one of the oldest forms of communication on the web, has built up a reputation as a slow and often ignored channel among younger demographics (which it is not — if you don’t believe us, read this ebook).Read more
For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email, and it seems many forget its power.Read more
More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI.Read more
As social media platforms monopolize ad budgets and search hogs user data, there remain two channels that are ripe for driving engagement and revenue among audiences: email newsletters and browser-based push notifications.Read more
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