Why Email is The Best Social Network for Advertisers

Why Email is The Best Social Network for Advertisers

Posted: July 20, 2018By: Renee Chemel

With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative. Facebook owns the user network and all of its user data which has caused a lot of users to delete their accounts and stay away from social media altogether. Publishers have […]

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Publishers Top Tips for Choosing the Right Ad Content without Putting Off Readers

Posted: July 12, 2018By: Renee Chemel

Being a publisher is not easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance is challenging and likely the number one priority when formulating an ad-based revenue strategy. You can’t live off content alone but then again, no one makes money from pumping ads all over […]

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How publishers can avoid losing email subscribers (2)

How Publishers Can Avoid Losing Email Subscribers

Posted: June 28, 2018By: Renee Chemel

With a wealth of digital media and technologies that upped the publishing game to another level, email is still a big deal. It’s cost-effective, less intrusive, and has a flexible design that can create more targeted and personalized messages. In short, email is a highly effective way for publishes to communicate with their readers. However, […]

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Top 5 AdTech Resources You Need to Know

Posted: June 20, 2018By: Renee Chemel

Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge. This helps them stay ahead of the latest trend, keep up-to-date on AdTech, and stay aligned with  advertising trend demands through a vast amount of trustworthy resources. Whether you like reading blogs or […]

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Data Protection the European Way: GDPR

Posted: May 24, 2018By: Renee Chemel

Data sharing is a hot button topic across the world, especially in the last few years where technological advancements have made accessing sensitive personal data far easier than ever before. In America, data privacy is not especially legislated or regulated, making it easy for third parties to buy and sell personal data. Some regulations exist, […]

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Attack of the Clones – Part II

Posted: April 24, 2018By: John Kuempel

Environment Cloning with Azure Automation The Story So Far In the previous post, we began down the path of cloning our production environment to QA.  In this post, we’ll complete the process by building our project, migrating our database, inserting test data, and running some maintenance operations. Buildup An important part of this process is […]

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Attack of the Clones – Part I

Posted: April 17, 2018By: John Kuempel

Environment Cloning with Azure Automation First Contact At PowerInbox we host half of our services in Microsoft Azure.  For testing, we need to clone our production environment to have QA approximate it.  We use Azure Automation and PowerShell to do this. Azure Automation has many uses.   Foremost of these is the ability to use scripts […]

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The Impact of Marketing Intelligence on AdTech

Posted: April 13, 2018By: Renee Chemel

AdTech has been a buzzword in the digital and marketing worlds for a couple of years now. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. AdTech methodologies deliver the right content at the right time to the right consumers, so […]

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InsiderInbox with Content Marketing Expert – Michele Linn

Posted: April 5, 2018By: Renee Chemel

Happy Spring, everyone! We have a very special treat for you this month in our InsiderInbox series. Michele Linn is a widely recognized content marketing expert whose insight and influence have earned her a spot on Folio’s Top Women in Media, as well as numerous speaking engagements and hundreds of byline articles over the last […]

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The Inevitable Convergence of AdTech and MarTech

Posted: April 2, 2018By: Renee Chemel

Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts. The publishers’ aim is therefore simple: […]

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