streamlining email ads

Back to Basics

Posted: February 14, 2019By: Renee Chemel

Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]

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digital publisher's guide to rock start monetization

The Digital Publisher’s Guide to Rock Star Monetization

Posted: January 30, 2019By: Renee Chemel

Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization […]

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How Publishers Achieve the Right Balance Between User Experience and Ads

Posted: December 27, 2018By: Renee Chemel

As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue. Some of you have understood this quite literally, cramming every available space with flashing ads that keep up with users everywhere they go. Indeed, ads offer great revenue potential but only if there are people to see them. […]

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InsiderInbox with Todd Lebo

Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: December 17, 2018By: Renee Chemel

Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]

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How to Stand Out and Succeed as a Publisher in the New World of Fake News

Posted: October 18, 2018By: Renee Chemel

The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The […]

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Top Not-to-be-missed AdTech Events for the Second Half of 2018

Posted: September 10, 2018By: Renee Chemel

Conferences may seem a dime a dozen today, and if you are an individual in the AdTech industry, you are inundated with a multitude of events that can pretty much make your head spin. Attending them all is not an option and not attending some can be detrimental to the future and health of your […]

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Push for Profits: Add Push Notification Monetization to Drive New Traffic & Revenue

Posted: September 3, 2018By: Renee Chemel

By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. The Power of Push Browser-based desktop and mobile push notifications are already helping publishers create […]

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How to Increase Email Engagement with PowerInbox

Posted: August 30, 2018By: Renee Chemel

Ah, the ever-eluding email engagement. For every publisher out there, it’s getting more demanding every day to stand out from the heaps of content (whether it’s editorial or promotional) their audiences set their eyes on. The struggle is real even if the solution is fairly obvious: engage target audiences with relevant and personalized content and […]

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How to monetize email newsletters

How to Monetize Email Newsletters

Posted: August 23, 2018By: Renee Chemel

For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email and it seems many forget its power. With just a few changes, you can provide more value to your targeted audience and make money […]

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An Expert Guide to Email Monetization

Posted: August 21, 2018By: Renee Chemel

The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away? The attention of your email subscribers is worth to you far more than their current money-making value. In essence, monetizing email lists is much […]

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