Welcome to the newest issue of Insider Inbox, where we hear from some of the biggest influencers in digital marketing about their take on the current—and future—state of the business. Last time, we heard from David Daniels, founder of The Relevancy Group, who told us about how important it is for digital marketers to master […]Read more
Thanks for checking out the latest issue of Insider Inbox, where we get a peek inside the minds of some of the most influential digital marketing experts and their perspective on the state of the business, both today and tomorrow. In our last installment, Jose Cebrian with Merkle explained how he believes cross-channel individual-level targeting […]Read more
As the leaves start to change and pumpkin spice EVERYTHING makes a comeback, consumers start to groan about how “early” retailers and brands start rolling out holiday promos. But, for marketers, holiday plans and budgets have already been in place for months—we started thinking about Black Friday in mid-summer! By now, campaign roll-out is in […]Read more
Welcome to the newest issue of Insider Inbox, where we hear from some of the biggest influencers in digital marketing about their take on the current—and future—state of the business. Last time, we heard from Epsilon’s VP of Digital Solutions, Kara Trivunovic, about the importance of marketing in context and putting yourself in the shoes […]Read more
B2B marketers often face an uphill battle. Buyers’ expectations have increased dramatically—they want the same highly relevant, highly personalized experience they enjoy for their consumer purchases in their business transactions as well. Not to mention, by some estimates, many are up to 90% through their decision-making process by the time they ever make contact with […]Read more
Q&A with the Influencers & Experts Driving Digital Marketing Innovation Welcome to the latest edition of InsiderInbox, where we hear from some of the biggest influencers in digital marketing about their take on the current—and future—state of the business. Last time, we heard from Return Path’s George Bilbrey, who told us why he thinks email […]Read more
It’s been a rough month for Facebook and its advertising and publishing partners. In case you missed it, here’s a quick rundown: • Zuck and company have been locked in a heated battle with online ad blockers as the two trade technological blows to gain supremacy over the users’ news feeds. Of course, Facebook wants […]Read more
Q&A with the Influencers & Experts Driving Digital Marketing Innovation In this insightful new series, we’re taking a deep look into the work of some of the biggest movers and shakers in digital marketing. What makes them tick? What gets them amped up? What do they see as the biggest challenges—and opportunities—down the road? First […]Read more
6 Gold Medal Email Tactics to Rev Up Fans With the Summer Olympics officially underway in Rio de Janeiro, the whole world is watching to see who takes home the gold, silver and bronze in their favorite sports. For brands who want to get into The Games, DynamicMail offers an easy, winning strategy for engaging […]Read more
5 Easy Ways DynamicMail Can Fuel Pokémon Go Mania In just over a month, Pokémon Go has become the biggest mobile application in the U.S., surpassing Candy Crush Saga, Twitter daily users, and even enticing users to spend more time chasing Pokémon than they do perusing Facebook. Pokémon mania has brands scrambling to get in […]Read more
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