The Most Effective Revenue Channel Many Publishers Aren’t Leveraging
By: Jordan Bennett
Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different. Traditional advertising revenue is down across the industry, the usage of ad blockers is on the rise, and publishers are testing a variety of alternate revenue strategies—including membership, […]
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How This Travel Association Saves Hours of Productivity with PowerInbox’s AdServer
By: Jordan Bennett
With hundreds of thousands of members spanning 75 countries, the Aircraft Owners and Pilots Association (AOPA) represents the largest aviation community in the world. Although they have grown significantly since they were first incorporated in 1939, their mission to protect the freedom to fly while keeping general aviation safe hasn’t changed since. What has changed, […]
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This One Change Boosted Travel Media’s Monthly Revenue by $2K
By: Jordan Bennett
The travel industry is the second-fastest growing sector in the world, and global online travel market is predicted to reach almost $818 billion by 2020. But with this growth and opportunity comes increased competition from publications fighting for travelers’ attention (and precious dollars). While travel publishers are already operating on thin margins to keep prices […]
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InsiderInbox with Ashley Glenn from SSPR
By: Renee Chemel
Greetings Inboxers! This month, we’re taking a slightly different look at the digital marketing industry with a focus on social media. While our first love will always be email, any great digital campaign must include a healthy dose of social in order to achieve the integrated, cross-channel reach that drives great results. As senior specialist […]
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Join PowerInbox and AdMonsters for a Meetup and Educational Event
By: Renee Chemel
It’s 2.5 hours of food, fun and serious networking when PowerInbox sponsors an AdMonsters Meetup on the theme of AdServer for Email on July 17. Jeff Kupietzky, CEO of PowerInbox, will give an overview of PowerInbox and AdServer for Email before turning it over to a panel of experts. With Leora Schacter – VP Digital […]
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Publishing Insider Summit: The Talking Points You Need to Know
By: Renee Chemel
Jeff Kupietzky, CEO of PowerInbox, recently spoke at MediaPost’s Publishing Insider Summit, where PowerInbox sponsored a lunch. Jeff spoke about the growing challenge digital publishers face in overcoming issues of audience distrust and how email plays a role in providing long-term solutions. You can view Jeff’s presentation, and we’ve also highlighted some of the important […]
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InsiderInbox with Entrepreneur, Aryeh Mergi
By: Renee Chemel
Summer has finally arrived, and that means vacation and barbequing! From all of us at PowerInbox, we hope you enjoy some rest and relaxation. Summer’s arrival also means it’s time to begin prepping those holiday marketing plans. Whether you’re a publisher or an advertiser, getting those holiday ad programs in place early can make a […]
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PowerInbox at MediaPost’s Publishing Insider Summit
By: Renee Chemel
Hear PowerInbox’s CEO, Jeff Kupietzky, at MediaPost’s Publishing Insider Summit and get the 411 on improving email subscriber trust to maximize your revenue. Business owners, publishers and email marketers can also schedule a time to speak with a member of our amazing team during the summit. We’re here to answer any questions and learn more […]
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A Comprehensive Guide to Email Monetization with Ads
By: Renee Chemel
More than half of all adults — 60 percent of them — subscribe to at least one email newsletter. And if the size of the audience isn’t enough to convince you that email marketing is valuable, consider the ROI. Email marketing drives robust return — as much as $38 or more for every dollar you […]
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What Is Filtering and Why Should You Care?
By: Renee Chemel
As of December 2018, spam accounted for around 57 percent of all email in the inboxes of the world. That’s actually down a few percent from December 2016, but when more than half of your email isn’t something you want to read, it makes it difficult to see what you are interested in. Which is […]
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