Email: The Tried & True Method for Reaching Your Audience

Posted: May 18, 2020By: Renee Chemel

Email, being one of the oldest forms of communication on the web, has built up a reputation as a slow and often ignored channel among younger demographics (which it is not – if you don’t believe us, read this ebook). Even worse, the way most companies are using email magnifies this perception problem – nothing […]

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Push It to the Limit with Personalized Messaging: A [Virtual] Conversation with PowerInbox Executives

Posted: May 13, 2020By: Jordan Bennett

During these difficult times, publishers are under tremendous pressure—they’re losing viewers to social networks and dealing with constrained resources, all while viewers continue to expect real, authentic, and timely content. Publishers require clear answers if they’re going to thrive as the digital landscape evolves, and we have the solution. We recently acquired Jeeng, the AI-powered […]

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The Netflix Queue Culture and What it Means for Ads

Posted: May 10, 2020By: Jordan Bennett

Among the many revolutions computers have brought us, few have been as drastic as the wholesale switch to digital media distribution and entertainment. At the forefront of this charge is Netflix, whose market share grows every day at the expense of traditional media vendors.  This has a perceptible change in how people consume media – […]

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The Power Behind PowerInbox: Tracy Choi

Posted: April 21, 2020By: Jordan Bennett

Our next featured employee in our “Power Behind PowerInbox” series is Tracy Choi! For the last 10 months, Tracy has been one of our rockstar Account Managers, with a mission to understand the company’s strategic objectives and support PowerInbox’s business by providing support to the sales executives. This includes retaining and growing existing accounts on […]

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No Foolin’ – How The Motley Fool Uses Email to Achieve Marketing Goals [Webinar]

Posted: April 7, 2020By: Jordan Bennett

Email advertising is no joke! And to prove that point, we hosted a webinar with the leading resource for investing – The Motley Fool – on April Fool’s Day this year to discuss how they leverage email advertising to achieve their marketing goals. PowerInbox CEO Jeff Kupietzky was joined by Laila Husain, Channel Manager for […]

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The Power Behind PowerInbox: John Kuempel

Posted: March 29, 2020By: Jordan Bennett

Our next featured employee in the “Power Behind PowerInbox” blog series is John Kuempel, the API team lead! Our platform API team provides current campaign, stripe, and ad data to other parts of the product and also includes security and the reporting API. Born and raised in Michigan, John studied computer science at Northern Michigan […]

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Push for Profits: Add Push Notification Monetization to Drive New Traffic & Revenue

Posted: March 23, 2020By: Renee Chemel

By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. Enter: Push notification monetization. Browser-based desktop and mobile push notifications are already helping publishers create […]

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Audience Engagement Myth Busting: What Digital Consumers Really Want

Posted: March 18, 2020By: Jordan Bennett

So, do you think most consumers are annoyed with online ads and block or ignore them? Or that consumers would rather pay for subscriptions to digital publishers than view ads? You may want to think again… We just released the findings of our 2nd annual survey (if you missed our first one, check out our […]

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How The Real Deal Cuts Ad Trafficking Time by 75%

Posted: March 9, 2020By: Jordan Bennett

The Real Deal is the go-to source for national real estate news coverage, with a newsletter program that reaches over 300,000 subscribers. However, the process of monetizing their campaigns required manual drag-and-drop into each template, and the process was cumbersome and time-consuming. That’s until PowerInbox’s AdServer for Email came in. Since it integrates directly with […]

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How Email Can Cure Your Third Party Cookie Woes

Posted: March 4, 2020By: Jordan Bennett

With the increased focus on user privacy, Google Chrome will be bringing several changes to their browser that can negatively impact personalized advertising. Without third-party cookie access, ad distribution networks that rely on cookies for personalization will run into a number of issues with data duplication, cross-site tracking, and more.  While it’s tempting to work […]

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