By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. Enter: Push notification monetization. Browser-based desktop and mobile push notifications are already helping publishers create […]Read more
So, do you think most consumers are annoyed with online ads and block or ignore them? Or that consumers would rather pay for subscriptions to digital publishers than view ads? You may want to think again… We just released the findings of our 2nd annual survey (if you missed our first one, check out our […]Read more
The Real Deal is the go-to source for national real estate news coverage, with a newsletter program that reaches over 300,000 subscribers. However, the process of monetizing their campaigns required manual drag-and-drop into each template, and the process was cumbersome and time-consuming. That’s until PowerInbox’s AdServer for Email came in. Since it integrates directly with […]Read more
With the increased focus on user privacy, Google Chrome will be bringing several changes to their browser that can negatively impact personalized advertising. Without third-party cookie access, ad distribution networks that rely on cookies for personalization will run into a number of issues with data duplication, cross-site tracking, and more. While it’s tempting to work […]Read more
Most marketing campaigns run into the problem of user attention. Notifications and scrolling content feeds can do a lot to create engagement, but if you’re looking to grab a larger share of your users’ attention you’ll need to find a way to keep your website at the forefront of their mind. As your application lies […]Read more
Email deliverability is a constant concern of email marketing campaign managers and publishers. While it will always be challenging to achieve 100% success in delivering your marketing content, with some simple and inexpensive adjustments you can improve the delivery rates of the messages you send with minimal investment. Below we’ll define common terminology, then detail […]Read more
We’re excited to introduce you to PowerInbox Sales Support Engineer, Alex Zemelshteyn! He’s been with the company for a little over 6 months and has already made a huge impact. He was originally born in Ukraine but moved to New York when he was 7 years old. He currently resides in Brooklyn. Let’s get to […]Read more
As previously announced on the Chromium blog, Chrome 80 will include a new, quieter notification permission request system. This new system, designed with the intent to allow for useful notifications while addressing customer complaints about excessive prompting for subscriptions, attempts to automatically reduce the visibility of the permission prompts based upon a number of performance […]Read more
Welcome back to our new series that features the people who drive the power in PowerInbox: our employees! This month we’re getting to know Sun Kyu Choi, our Ad Operations manager. He was originally born in Seoul, but has been living in New York for over 25 years. Fun fact: he used to play video […]Read more
Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully […]Read more
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