PowerInbox recently hosted an intriguing roundtable discussion about the effect COVID is having on digital publishers, and how they are planning on adapting to the “new normal” that we find ourselves in.Read more
Some marketing terms are easily interchangeable: metrics and analytics; A/B testing and split testing; buyer persona and customer profile; data and statistics. You know what’s not interchangeable? Content advertising and content marketing.Read more
You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel.Read more
PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss the impending end of third-party cookies and how publishers should adjust their strategies to reduce reliance on them.Read more
Push notifications are an ideal way to break through the clutter and competition online to connect directly with the consumer. But as with all marketing methods, there’s a time and place for this technology, and overusing it or using it at the wrong time can alienate your audience.Read more
Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully […]Read more
We just rang in 2020, but 2019 was a great year for all of us at PowerInbox. For that reason, we’ve decided to reflect on how we left our mark on 2019 while also looking optimistically forward to a successful 2020.Read more
One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web.Read more
It’s the season for giving thanks, and we would like to thank our partners and supporters for helping us get to where we are today.Read more
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June 16, 2017
March 21, 2019
December 18, 2019