personalize content audience trust

Publishers Must Personalize Content to Keep Audience Trust

Posted: February 1, 2021By: Joanna Wayburn

PowerInbox recently published a press release announcing that we published our 2021 Digital Publishing Industry Report with YoY data on consumer trends that publishers simply can’t ignore.

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own your audience

Own Your Audience [Roundtable]

Posted: January 14, 2021By: Joanna Wayburn

PowerInbox recently hosted an exciting virtual roundtable event called “Own Your Audience“!

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difference between martech and adtech

What’s the Difference Between MarTech and AdTech?

Posted: December 17, 2020By: Jeff Kupietzky

There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers. 

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ad personalization

What Does Ad Personalization Mean for Publishers?

Posted: November 25, 2020By: Jeff Kupietzky

Consumers have spoken and their message is clear: They want ad personalization. 

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personalized messaging growth

Publishers Drive 22% Higher Revenue with Automated, Personalized Messaging

Posted: November 24, 2020By: Joanna Wayburn

PowerInbox recently published a momentum press release announcing that our publisher partners have experienced a 22% increase in revenue and 14% higher email CTRs since mid-March when the COVID-19 virus reached pandemic levels. On top of that, they have seen a YoY 21% increase in email opens.

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powerinbox video series

PowerInbox Launches “Thinking Outside the Inbox” Video Series

Posted: November 23, 2020By: Joanna Wayburn

PowerInbox recently released a 12-part video series called “Thinking Outside the Inbox“. In this series, we cover some of the most frequently asked questions we get from our publisher and advertiser partners. 

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audience development strategy

Audience Development Strategy Tips for Publishers

Posted: November 19, 2020By: Jeff Kupietzky

Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.

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post consumer evolution header

What’s In Store For Us Post Consumer Evolution? [Roundtable]

Posted: November 19, 2020By: Joanna Wayburn

PowerInbox recently hosted the 3rd (and final) roundtable in the series: “Managing Chaos: Post COVID, Post Cookies, Post Consumer (r)Evolution“.

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email marketing for nonprofits

Quick Guide: 3 Tips for Email Marketing for Nonprofits

Posted: November 15, 2020By: Renee Chemel

Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.

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facebook advertising alternatives

The Top 3 Facebook Advertising Alternatives

Posted: November 8, 2020By: Renee Chemel

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

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