What Does Ad Personalization Mean for Publishers?
By: Jeff Kupietzky
Consumers have spoken and their message is clear: They want ad personalization.
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Publishers Drive 22% Higher Revenue with Automated, Personalized Messaging
By: Joanna Wayburn
PowerInbox recently published a momentum press release announcing that our publisher partners have experienced a 22% increase in revenue and 14% higher email CTRs since mid-March when the COVID-19 virus reached pandemic levels. On top of that, they have seen a YoY 21% increase in email opens.
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PowerInbox Launches “Thinking Outside the Inbox” Video Series
By: Joanna Wayburn
PowerInbox recently released a 12-part video series called “Thinking Outside the Inbox“. In this series, we cover some of the most frequently asked questions we get from our publisher and advertiser partners.
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Audience Development Strategy Tips for Publishers
By: Jeff Kupietzky
Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.
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What’s In Store For Us Post Consumer Evolution? [Roundtable]
By: Joanna Wayburn
PowerInbox recently hosted the 3rd (and final) roundtable in the series: “Managing Chaos: Post COVID, Post Cookies, Post Consumer (r)Evolution“.
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Quick Guide: 3 Tips for Email Marketing for Nonprofits
By: Renee Chemel
Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.
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The Top 3 Facebook Advertising Alternatives
By: Renee Chemel
Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.
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What’s In Store For Us Post Cookies? [Roundtable]
By: Joanna Wayburn
PowerInbox recently hosted the 2nd roundtable — called “Post Cookies” — in the 3-part series: “Managing Chaos: Post COVID, Post Cookies, Post Consumer (r)Evolution“.
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3 Steps to Building an Advertising Engagement Strategy
By: Jeff Kupietzky
Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.
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What is Multichannel Advertising vs. Multichannel Marketing?
By: Jeff Kupietzky
Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.
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