ad personalization

What Does Ad Personalization Mean for Publishers?

Posted: November 25, 2020By: Jeff Kupietzky

Consumers have spoken and their message is clear: They want ad personalization. 

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personalized messaging growth

Publishers Drive 22% Higher Revenue with Automated, Personalized Messaging

Posted: November 24, 2020By: Joanna Wayburn

PowerInbox recently published a momentum press release announcing that our publisher partners have experienced a 22% increase in revenue and 14% higher email CTRs since mid-March when the COVID-19 virus reached pandemic levels. On top of that, they have seen a YoY 21% increase in email opens.

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powerinbox video series

PowerInbox Launches “Thinking Outside the Inbox” Video Series

Posted: November 23, 2020By: Joanna Wayburn

PowerInbox recently released a 12-part video series called “Thinking Outside the Inbox“. In this series, we cover some of the most frequently asked questions we get from our publisher and advertiser partners. 

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audience development strategy

Audience Development Strategy Tips for Publishers

Posted: November 19, 2020By: Jeff Kupietzky

Having an audience development strategy might seem like an obvious part of running a successful publication. And in some ways, it is.

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post consumer evolution header

What’s In Store For Us Post Consumer Evolution? [Roundtable]

Posted: November 19, 2020By: Joanna Wayburn

PowerInbox recently hosted the 3rd (and final) roundtable in the series: “Managing Chaos: Post COVID, Post Cookies, Post Consumer (r)Evolution“.

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email marketing for nonprofits

Quick Guide: 3 Tips for Email Marketing for Nonprofits

Posted: November 15, 2020By: Renee Chemel

Just like any other business, nonprofit organizations need clear marketing strategies that inspire audiences and align with their objectives. For most nonprofits, that #1 objective is to get more donations flowing in so they can deliver the services they value and promise. Email marketing for nonprofits is the key to achieving that goal.

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facebook advertising alternatives

The Top 3 Facebook Advertising Alternatives

Posted: November 8, 2020By: Renee Chemel

Advertisers are leaving Facebook. So, where should they go? We were recently asked what the best Facebook advertising alternatives are, so this is the topic we will discuss in this article.

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post cookies roundtable

What’s In Store For Us Post Cookies? [Roundtable]

Posted: November 2, 2020By: Joanna Wayburn

PowerInbox recently hosted the 2nd roundtable — called “Post Cookies” — in the 3-part series: “Managing Chaos: Post COVID, Post Cookies, Post Consumer (r)Evolution“.

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advertising engagement

3 Steps to Building an Advertising Engagement Strategy

Posted: November 1, 2020By: Jeff Kupietzky

Engagement is a hot commodity for brands and advertisers — perhaps even more than leads and conversions. Because before you can get to any of those meaty metrics, you need to grab your audience’s attention and hook them in.

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multichannel advertising

What is Multichannel Advertising vs. Multichannel Marketing?

Posted: October 4, 2020By: Jeff Kupietzky

Next up on our list of terms that can’t be interchanged: multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions.

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