HTH: Content Advertising vs Content Marketing
By: Joanna Wayburn
Some marketing terms are easily interchangeable: metrics and analytics; A/B testing and split testing; buyer persona and customer profile; data and statistics. You know what’s not interchangeable? Content advertising and content marketing.
Read more
5 Benefits of Hypertargeting for Publishers
By: Renee Chemel
You can’t be everything to everyone, but you can make a big impact on a very specific type of person — your target audience. The key to maximizing your marketing resources and efficiently monetizing your audience is hypertargeting your campaigns to reach the right people, at the right time, on the right channel.
Read more
Goodbye, Cookies. Hello, Alternative Strategy [Webinar]
By: Joanna Wayburn
PowerInbox recently hosted a webinar together with World Forum Disrupt to discuss the impending end of third-party cookies and how publishers should adjust their strategies to reduce reliance on them.
Read more
The Complete Push Marketing Strategy Guide
By: Renee Chemel
Push notifications are an ideal way to break through the clutter and competition online to connect directly with the consumer. But as with all marketing methods, there’s a time and place for this technology, and overusing it or using it at the wrong time can alienate your audience.
Read more
Personalization Power at Scale [Webinar]
By: Joanna Wayburn
We co-hosted a webinar with AdMonsters, a leading resource for learning about digital media and advertising technology, to dive into the power of push notifications.
Read more
3 Strategies For Monetizing B2B Enterprise Emails
By: Renee Chemel
Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully […]
Read more
A Year in Review: How We Left Our Mark on 2019
By: Renee Chemel
We just rang in 2020, but 2019 was a great year for all of us at PowerInbox. For that reason, we’ve decided to reflect on how we left our mark on 2019 while also looking optimistically forward to a successful 2020.
Read more
The Missing Piece in Retailer Email Marketing Strategies
By: Renee Chemel
One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web.
Read more
PowerInbox Ranked in Deloitte Fast 500 & Crain’s Fast 50!
By: Renee Chemel
It’s the season for giving thanks, and we would like to thank our partners and supporters for helping us get to where we are today.
Read more
5 Factors to A/B Test Ad Placement in Your Email Template
By: Renee Chemel
A/B testing lets you compare two specific factors within your ads to see which of them is the better choice for engaging your audience and driving performance such as click-throughs or conversions. And while PowerInbox offers resources that make it easy to get ads in front of interested consumers, taking some time to consider your […]
Read morethe powerblog
The powerblog is your source for everything multichannel — all the news, resources, tips and tricks you need to help your campaigns perform better and make you look like a genius.
Subscribe
Get the inside track on the latest AdTech & MarTech news, trends and strategies.
You know
you just want to…
popularposts
-
5 Ted Talks to Inspire Better MarketingJune 16, 2017
-
Why Email Monetization Data is InvaluableMarch 21, 2019
-
The Missing Piece in Retailer Email Marketing Strategies
December 18, 2019
categories
- Advertising (38)
- Blog (151)
- Email (19)
- Industry Trends (7)
- Marketing (36)
- Monetize (6)
- Publishing (19)
- Push Notifications (7)
- Thought Leadership (152)
- Uncategorized (9)