You’re a publisher and want to monetize email newsletter. You’ve taken the first step – initiative and now you ready to get down to the nitty-gritty of it all. Yet, time is short and extremely valuable. The pressure to make the best of what you have got in terms of revenue can be an insurmountable […]Read more
Ah, the ever-eluding email engagement. For every publisher out there, it’s getting more demanding every day to stand out from the heaps of content (whether it’s editorial or promotional) their audiences set their eyes on. The struggle is real even if the solution is fairly obvious: engage target audiences with relevant and personalized content and […]Read more
For publishers looking to monetize email newsletters, things don’t always go according to plan. In the online world, rarely does something stir up a private and personal feeling like an email and it seems many forget its power. With just a few changes, you can provide more value to your targeted audience and make money […]Read more
The topic of email monetization is a hot one. It seems the age-old question for a myriad of publishers is this: How to make money off subscribers without scaring them away? The attention of your email subscribers is worth to you far more than their current money-making value. In essence, monetizing email lists is much […]Read more
With the big chunk of 2018 gone, things haven’t much changed for publishers. You still struggle to grab the focus of your readers and monetize without disrupting your customer online experience in the slightest. 91% of people find online ads more intrusive than they were before. Because readers are almost programmed to ignore ads, publishers […]Read more
Looking back, email hasn’t quite been the top choice as far as advertising goes. As such, email advertising presents a fresh new path to tread for publishers who deal with all sorts of problems. From fighting to keep up with new ad formats and technology, to their over-reliance on social media to expand audience reach, […]Read more
With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative. Facebook owns the user network and all of its user data which has caused a lot of users to delete their accounts and stay away from social media altogether. Publishers have […]Read more
Being a publisher is not easy. You want to make money but also keep your audience interested and engaged. Finding that perfect balance is challenging and likely the number one priority when formulating an ad-based revenue strategy. You can’t live off content alone but then again, no one makes money from pumping ads all over […]Read more
With a wealth of digital media and technologies that upped the publishing game to another level, email is still a big deal. It’s cost-effective, less intrusive, and has a flexible design that can create more targeted and personalized messages. In short, email is a highly effective way for publishes to communicate with their readers. However, […]Read more
Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge. This helps them stay ahead of the latest trend, keep up-to-date on AdTech, and stay aligned with advertising trend demands through a vast amount of trustworthy resources. Whether you like reading blogs or […]Read more
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