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InsiderInbox Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: March 14, 2019By: Renee Chemel

Greetings! With Spring just right around the corner, many of us are looking forward to a time of renewal, reinvigoration and excitement as nature blooms with life once again. This month, our InsiderInbox expert brings some of those same attributes to the marketing tech stack—helping your current efforts bloom with a supplemental solution that drives […]

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it's crucial to hypertarget your audience online

How to Hypertarget Your Online Audience

Posted: March 7, 2019By: Renee Chemel

You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]

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keeping advertising simple is key

Why the KISS Principle is the Key to Successful Advertising Today

Posted: February 28, 2019By: Renee Chemel

Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns. The pressure is intense — pressure to maintain, pressure to improve, pressure to try out […]

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monetization tips for experts

7 Expert Tips for Digital Monetization

Posted: February 21, 2019By: Renee Chemel

Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]

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streamlining email ads

Back to Basics

Posted: February 14, 2019By: Renee Chemel

Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]

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PowerInbox is Climbing to New Heights

Climbing to New Heights – A Look at 2018

Posted: January 9, 2019By: Renee Chemel

In 2018 we conquered challenges and climbed to new heights. Check it out! At PowerInbox, 2018 was a dynamite year. Even though 2019 is already in full swing, we’re still calibrating our engines and fine-tuning our strategy for the next 11-ish months (a good entrepreneur is always thinking and evolving), and looking back at all […]

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How Publishers Achieve the Right Balance Between User Experience and Ads

Posted: December 27, 2018By: Renee Chemel

As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue. Some of you have understood this quite literally, cramming every available space with flashing ads that keep up with users everywhere they go. Indeed, ads offer great revenue potential but only if there are people to see them. […]

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InsiderInbox with Todd Lebo

Q&A with the Influencers & Experts Driving Digital Innovation in Marketing & AdTech

Posted: December 17, 2018By: Renee Chemel

Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]

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How to Stand Out and Succeed as a Publisher in the New World of Fake News

Posted: October 18, 2018By: Renee Chemel

The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The […]

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How Brands Can Use the Power of Color Psychology in Their Marketing

Posted: September 20, 2018By: Renee Chemel

How people react to a certain color on your ad, website or landing page has a direct effect on your conversions. Will they click the button on your call-to-action? Will they read your pop-up graphic? Will they notice your email subscription box? Did you know that your conversion rate can increase without changing anything about […]

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