Greetings! With Spring just right around the corner, many of us are looking forward to a time of renewal, reinvigoration and excitement as nature blooms with life once again. This month, our InsiderInbox expert brings some of those same attributes to the marketing tech stack—helping your current efforts bloom with a supplemental solution that drives […]Read more
You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]Read more
Marketing is a difficult industry. There is no such thing as even footing or status quo. As soon as you’re up-to-date on one technique, something shifts and you’re left scrambling to keep up with the Joneses and recalibrate your campaigns. The pressure is intense — pressure to maintain, pressure to improve, pressure to try out […]Read more
Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]Read more
Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]Read more
In 2018 we conquered challenges and climbed to new heights. Check it out! At PowerInbox, 2018 was a dynamite year. Even though 2019 is already in full swing, we’re still calibrating our engines and fine-tuning our strategy for the next 11-ish months (a good entrepreneur is always thinking and evolving), and looking back at all […]Read more
As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue. Some of you have understood this quite literally, cramming every available space with flashing ads that keep up with users everywhere they go. Indeed, ads offer great revenue potential but only if there are people to see them. […]Read more
Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]Read more
The term “fake news” seems to be everywhere these days. It’s popularity skyrocketed in the past couple of years, especially since the current US administration and its outspoken president stepped in. But before we delve deeper into the issue, let’s get one thing straight: Fake news is not new and it’s not going away. The […]Read more
How people react to a certain color on your ad, website or landing page has a direct effect on your conversions. Will they click the button on your call-to-action? Will they read your pop-up graphic? Will they notice your email subscription box? Did you know that your conversion rate can increase without changing anything about […]Read more
The powerblog is your source for everything email— all the news, resources, tips and tricks you need to help your email campaigns perform better and make you look like a genius.
Dazzling and discerning dynamic email content to enchant your audience.Read more
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