According to Campaign Monitor, the average expected click-through rate of an email campaign should be around 2.5%. If you’re spending a lot of money on email-based advertising, this statistic can be sobering. However, you have a number of different knobs you can turn with the goal of either meeting this number or improving on it. […]Read more
Next up in our series highlighting the people of PowerInbox is Reezan, our Business Intelligence Analyst! She’s been with us for the last year and a half and currently lives in New York. She loves living there because it’s a place where you can always find something to do no matter what hobbies or interests […]Read more
It’s the season for giving thanks, and we would like to thank our partners and supporters for helping us get to where we are today. With that said, we are excited to announce that we ranked No. 107 on Deloitte’s Technology Fast 500, a list of the fastest-growing technology companies in North America, and No. […]Read more
It’s happened to all of us. You finally found a great deal on a gift for your significant other, and pulled the trigger. The package is on its way from Amazon, Wish, or some other retailer. You open another browser window to check the news, and are surprised to see advertisements for the exact same […]Read more
The holiday season gives businesses many opportunities to improve their sales by adjusting to expected user behavior. While marketing during the holiday season is still very much a game of getting the greatest amount of user attention possible, there are some basic techniques you can use to improve the odds of your campaign’s success. Below […]Read more
Our next employee feature is Nick Burress, our Frontend Designer! Nick has been with PowerInbox for over 3 years and currently resides in Marseilles, IL, where he lives with his wife, two sons, 3 dogs, 2 cats, and lots of fish! Talk about a full house! Let’s get to know more about Nick… […]Read more
AdTech is a field dense with jargon. This jargon can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring […]Read more
In this month’s edition of InsiderInbox, we have a fantastic guest who’s spent the last 4 years deeply embedded in the digital advertising industry. Shlomo Kutner began his digital career with Vice Media as an intern working in sales/media planning and integrated marketing. He then spent 18 months as an ad ops specialist with New […]Read more
As you may have heard, Open AdStream’s Ad Server is shutting down. If you’re relying on OAS Ad Server as an ad server, you’re going to quickly need to find an alternative. Luckily PowerInbox can help replace the OAS ad server and give publishers the power to effectively manage their direct advertisement campaigns via both […]Read more
To continue our new series that gives you an in(box)side look at the employees who drive the power in PowerInbox, we’d like to introduce you to PowerInbox Data Engineer Bernadette! She’s been with us for the last two years and currently lives in Golden, Colorado. Although she grew up in upstate New York and London, she […]Read more
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