The Power Behind PowerInbox: Nick Burress

Posted: November 13, 2019By: Jordan Bennett

Our next employee feature is Nick Burress, our Frontend Designer!   Nick has been with PowerInbox for over 3 years and currently resides in Marseilles, IL, where he lives with his wife, two sons, 3 dogs, 2 cats, and lots of fish! Talk about a full house! Let’s get to know more about Nick…   […]

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Breaking Down AdTech Acronyms

Breaking Down the AdTech Acronym Wall

Posted: November 10, 2019By: Renee Chemel

AdTech is a field dense with jargon. This jargon can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring […]

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InsiderInbox with Shlomo Kutner, Director of Ad Ops, at The Real Deal

Posted: October 28, 2019By: Renee Chemel

In this month’s edition of InsiderInbox, we have a fantastic guest who’s spent the last 4 years deeply embedded in the digital advertising industry. Shlomo Kutner began his digital career with Vice Media as an intern working in sales/media planning and integrated marketing. He then spent 18 months as an ad ops specialist with New […]

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PowerInbox in place of OAS

Looking for an OAS Ad Server Alternative? Look No Further!

Posted: October 27, 2019By: Renee Chemel

As you may have heard, Open AdStream’s Ad Server is shutting down. If you’re relying on OAS Ad Server as an ad server, you’re going to quickly need to find an alternative. Luckily PowerInbox can help replace the OAS ad server and give publishers the power to effectively manage their direct advertisement campaigns via both […]

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Power Behind PowerInbox: Bernadette Kenneally

The Power Behind PowerInbox: Bernadette Kenneally

Posted: October 22, 2019By: Jordan Bennett

To continue our new series that gives you an in(box)side look at the employees who drive the power in PowerInbox, we’d like to introduce you to PowerInbox Data Engineer Bernadette! She’s been with us for the last two years and currently lives in Golden, Colorado. Although she grew up in upstate New York and London, she […]

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Native Ads for Push Notifications

How to Make the Most out of Native Ads for Push Notifications

Posted: October 10, 2019By: Renee Chemel

Consumers are more tolerant of advertising than you might think. With free content making up a lot of what is consumed online, most people know that someone has to foot the bill. And they don’t mind ads when the content related to it is high quality. But consumer ad tolerance starts taking a deep dive […]

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Motley Fool Case Study

How PowerInbox’s Ad Network Drove Hundreds of New Subscriptions for Motley Fool

Posted: September 24, 2019By: Jordan Bennett

The Motley Fool is one of the most respected and successful resources for investors, providing financial advice for investors through various stock, investing, and personal finance services. The company takes an aggressive, cross-channel approach as part of their new user and member acquisition, covering search, social, display and native to attract subscribers. In order to […]

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PowerInbox Internal Q&A: Julien Templier

The Power Behind PowerInbox: Julien Templier

Posted: September 23, 2019By: Jordan Bennett

We are excited to announce the launch of a new PowerInbox blog series to give you an in(box)side look at the people who make PowerInbox what it is: the employees! First up: Julien Templier. Julien is PowerInbox’s Senior VP of Engineering. He oversees the Product, Engineering, and Architecture teams to establish technical strategy for our […]

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native or display ads for your email marketing

Display, Text or Native: Which Ad Type Is Right For You?

Posted: September 19, 2019By: Renee Chemel

PowerInbox offers two main types of ads: display and native. Choosing the right ad type for your content and email template goes a long way to supporting higher conversion rates. But, how do you know which is the choice for you? In truth, all of these ads have something to offer, and you’ll probably use […]

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Email: The Monetization Channel Publishers Aren't Leveraging

The Most Effective Revenue Channel Many Publishers Aren’t Leveraging

Posted: September 11, 2019By: Jordan Bennett

Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different. Traditional advertising revenue is down across the industry, the usage of ad blockers is on the rise, and publishers are testing a variety of alternate revenue strategies—including membership, […]

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