Our next employee feature is Nick Burress, our Frontend Designer! Nick has been with PowerInbox for over 3 years and currently resides in Marseilles, IL, where he lives with his wife, two sons, 3 dogs, 2 cats, and lots of fish! Talk about a full house! Let’s get to know more about Nick… […]Read more
AdTech is a field dense with jargon. This jargon can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring […]Read more
In this month’s edition of InsiderInbox, we have a fantastic guest who’s spent the last 4 years deeply embedded in the digital advertising industry. Shlomo Kutner began his digital career with Vice Media as an intern working in sales/media planning and integrated marketing. He then spent 18 months as an ad ops specialist with New […]Read more
As you may have heard, Open AdStream’s Ad Server is shutting down. If you’re relying on OAS Ad Server as an ad server, you’re going to quickly need to find an alternative. Luckily PowerInbox can help replace the OAS ad server and give publishers the power to effectively manage their direct advertisement campaigns via both […]Read more
To continue our new series that gives you an in(box)side look at the employees who drive the power in PowerInbox, we’d like to introduce you to PowerInbox Data Engineer Bernadette! She’s been with us for the last two years and currently lives in Golden, Colorado. Although she grew up in upstate New York and London, she […]Read more
Consumers are more tolerant of advertising than you might think. With free content making up a lot of what is consumed online, most people know that someone has to foot the bill. And they don’t mind ads when the content related to it is high quality. But consumer ad tolerance starts taking a deep dive […]Read more
The Motley Fool is one of the most respected and successful resources for investors, providing financial advice for investors through various stock, investing, and personal finance services. The company takes an aggressive, cross-channel approach as part of their new user and member acquisition, covering search, social, display and native to attract subscribers. In order to […]Read more
We are excited to announce the launch of a new PowerInbox blog series to give you an in(box)side look at the people who make PowerInbox what it is: the employees! First up: Julien Templier. Julien is PowerInbox’s Senior VP of Engineering. He oversees the Product, Engineering, and Architecture teams to establish technical strategy for our […]Read more
PowerInbox offers two main types of ads: display and native. Choosing the right ad type for your content and email template goes a long way to supporting higher conversion rates. But, how do you know which is the choice for you? In truth, all of these ads have something to offer, and you’ll probably use […]Read more
Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different. Traditional advertising revenue is down across the industry, the usage of ad blockers is on the rise, and publishers are testing a variety of alternate revenue strategies—including membership, […]Read more
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