Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully […]Read more
We just rang in 2020, but 2019 was a great year for all of us at PowerInbox. For that reason, we’ve decided to reflect on how we left our mark on 2019 while also looking optimistically forward to a successful 2020. So, just how good was 2019? Let’s take a look! We Won Some Awards […]Read more
With social media offering a less-than-stable solution for publishers to monetize their content (you can learn why here), publishers have begun turning to other channels out of necessity. Email monetization proved an ideal channel to fill the gap and provide a way to connect with audiences since it’s a channel that publishers have complete control […]Read more
Based in Northern California’s premier wine country, Sonoma Media Investments (SMI) manages 4 different publications and sends out 17 different newsletters that reach over 100,000 people. They understand the importance of maintaining strong connections with their subscribers, but they also know the value of driving revenue. To boost revenue, they began by selling direct ads […]Read more
One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web. Many online businesses have built a thriving market in user behavior data that can be effectively leveraged to improve accuracy and efficacy of marketing efforts. Many online storefronts adopt these policies […]Read more
According to Campaign Monitor, the average expected click-through rate of an email campaign should be around 2.5%. If you’re spending a lot of money on email-based advertising, this statistic can be sobering. However, you have a number of different knobs you can turn with the goal of either meeting this number or improving on it. […]Read more
Next up in our series highlighting the people of PowerInbox is Reezan, our Business Intelligence Analyst! She’s been with us for the last year and a half and currently lives in New York. She loves living there because it’s a place where you can always find something to do no matter what hobbies or interests […]Read more
It’s the season for giving thanks, and we would like to thank our partners and supporters for helping us get to where we are today. With that said, we are excited to announce that we ranked No. 107 on Deloitte’s Technology Fast 500, a list of the fastest-growing technology companies in North America, and No. […]Read more
It’s happened to all of us. You finally found a great deal on a gift for your significant other, and pulled the trigger. The package is on its way from Amazon, Wish, or some other retailer. You open another browser window to check the news, and are surprised to see advertisements for the exact same […]Read more
The holiday season gives businesses many opportunities to improve their sales by adjusting to expected user behavior. While marketing during the holiday season is still very much a game of getting the greatest amount of user attention possible, there are some basic techniques you can use to improve the odds of your campaign’s success. Below […]Read more
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