Top 5 AdTech Resources You Need to Know

Posted: June 20, 2018By: Renee Chemel

Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge.

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The Impact of Marketing Intelligence on AdTech

Posted: April 13, 2018By: Renee Chemel

AdTech has been a buzzword in the digital and marketing worlds for a couple of years now. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. AdTech methodologies deliver the right content at the right time to the right consumers, so […]

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The Inevitable Convergence of AdTech and MarTech

Posted: April 2, 2018By: Renee Chemel

Advertising and marketing are increasingly becoming part of the same ecosystem, which is why the convergence between AdTech and MarTech is on the horizon. Called “MadTech,” this convergence will blend the anonymous audience acquisition capabilities of AdTech with the relationship-management functionality of MarTech into a melting pot of sorts. The publishers’ aim is therefore simple: […]

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Five AdTech Trends

5 AdTech Trends To Watch

Posted: March 11, 2018By: Renee Chemel

While it’s true that twenty five years ago we may have expected greater technological advances by this year (think flying cars, and robot companions), strides have definitely been made. From Tesla’s self-driving cars, to innovations in social media, to advances to robotics, the needle is being moved forward, just not as quickly as we had […]

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MarTech and AdTech

Adtech and MarTech – Good Buddies

Posted: January 26, 2018By: Renee Chemel

AdTech and MarTech: two hot button words in the advertising/marketing space backed by new approaches, concepts, and tools that are reshaping how businesses make money. They’re very different, but also exceptionally complimentary. And if there were a Facebook profile to represent their relationship, the status would certainly be #itscomplicated. The key distinction between advertising and […]

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How Advertising Shaped Thanksgiving as We Know It

Posted: November 26, 2017By: Renee Chemel

There’s an overarching belief that Thanksgiving doesn’t get the same hype that other holidays do. After the ghosts and ghouls get pulled off the shelves, we are greeted by rosy-cheeked Santa Clauses and a variety of Christmas trees. Sure, there may be a “Happy Thanksgiving” sign somewhere in the store (usually shoved in between the […]

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Understanding the Differences Between Native and Display Ads

Posted: October 22, 2017By: Renee Chemel

When you’re preparing your marketing mix, there’s so much to think about. Why? Because there’s a ton of new tools, strategies, and opportunities that are pushed on marketers and businesses all the time—especially online. Facebook ads. Instagram ads. LinkedIn advertising. Google AdWords. Even Twitter pushes advertising when all you want to do is skim through […]

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Win the Ad Blocker War

How to Win the Ad Blocker War

Posted: May 11, 2017By: Dileep Thazhmon

The online advertising war has ratcheted up substantially in the last few weeks, with two big announcements that are no doubt keeping publishers awake at night.

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Holiday Shopping Earn Revenue

Get the Holiday Season Started with a Bang!

Posted: October 10, 2016By: Jeff Kupietzky

As the leaves start to change and pumpkin spice EVERYTHING makes a comeback, consumers start to groan about how “early” retailers and brands start rolling out holiday promos. But, for marketers, holiday plans and budgets have already been in place for months—we started thinking about Black Friday in mid-summer! By now, campaign roll-out is in […]

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FB_battleground

Advertisers: Here’s How to Avoid the Facebook Battleground

Posted: September 7, 2016By: Jeff Kupietzky

It’s been a rough month for Facebook and its advertising and publishing partners. In case you missed it, here’s a quick rundown: Zuck and company have been locked in a heated battle with online ad blockers as the two trade technological blows to gain supremacy over the users’ news feeds. Of course, Facebook wants to […]

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