push notifications

Top 5 Tips for Serving Push Notifications

Posted: August 8, 2019By: Renee Chemel

Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience.

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Red Herring Top 100 Entrepreneurs

Red Herring 100 Awards Recognizes Innovative Private Technology Companies

Posted: June 3, 2019By: Renee Chemel

Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures from around the world. The Red Herring Top 100 award highlight the most exciting startups from Asia, Europe, and the Americas. Hundreds of companies from each region are […]

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new studies suggest the key to online ads is trust

Why Trust Is the Key to Successful Advertising

Posted: April 4, 2019By: Renee Chemel

Whether you’re a content producer looking to monetize more with ads or an advertiser looking for a strong publisher partner, here’s something you need to know about success in advertising: Trust is critical. Trust Is a Major Decision Factor for Consumers Today The ability to trust brands is huge for consumers in today’s competitive, constantly […]

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5 Invaluable Data Points you can Only get from Email Monetization

Why Email Monetization Data is Invaluable

Posted: March 21, 2019By: Renee Chemel

You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]

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monetization tips for experts

7 Expert Tips for Digital Monetization

Posted: February 21, 2019By: Renee Chemel

Monetization is part art, part science and a lot of grueling work, but there are a few expert tips that can help eliminate missteps and get you to your goals a little faster and with a lot less stress. 1. Avoid Putting Your Eggs in Too Many Baskets Diversification is important, but it’s possible to […]

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streamlining email ads

Back to Basics

Posted: February 14, 2019By: Renee Chemel

Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]

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digital publisher's guide to rock start monetization

The Digital Publisher’s Guide to Rock Star Monetization

Posted: January 30, 2019By: Renee Chemel

Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization […]

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UX vs. Ads: How to Achieve the Right Balance

Posted: December 27, 2018By: Renee Chemel

As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue.

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How Push Notification Monetization Drives Revenue

Posted: September 3, 2018By: Renee Chemel

By now it’s well-established that email monetization works to drive audience engagement and revenue for publishers. And, maybe you’ve already got a killer email program going, but you’re looking to take it up a notch to push profits even further. The Power of Push Browser-based desktop and mobile push notifications are already helping publishers create […]

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Why Email is The Best Social Network for Advertisers

Why Email is The Best Social Network for Advertisers

Posted: July 20, 2018By: Renee Chemel

With recent scandals involving Facebook’s breach of trust, people are slowly migrating from social media platforms and are on the lookout for an alternative.

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